6 ways to build your SEO links in 2021
As we all know, SEO linking is a big way to get people to know about/ visit your website. The official word for this is called backlinks. So I have compiled a little list of things you can do to get more links back to your website/blog.
Replicate your competitors’ SEO backlinks
Backlinks are simply incoming links to a website or webpage. In other words, they are any links that are directed to your site. Backlinks are a main building block of good SEO because they help to indicate the importance or popularity of a website.
Use the broken link building strategy
Broken link building is a tactic that involves finding resources in your niche that are no longer live, recreating a version of the content and reaching out to webmasters who link to that content asking them to replace the broken link with a link to your newly created resource. You’re providing value to the webmaster, helping them clean up their website and the web in general, while also building links to your website.
Try to regain missing backlinks
Link reclamation is the process of reclaiming lost links. Obviously. In layman’s terms; you have a link on someone else’s platform but now it no longer works. How do you get it to work then? Well, you have to look at specifically why the link does not work.
Here are four common reasons for link losses:
- The author removes your link from the linking page;
- The linking page no longer exists (404 error);
- The linking page gets (301) redirected;
- The page is no longer indexed in Google
Each one of these problems has its own solution, some of which are similar to the solutions presented in this blog.
Build links with images
If you create images, or infographics etc this is quite good. You put out your images and other people may use them and put them on their website, and hopefully link back to you, the creator.
But if you want to use images as backlinks, you want to be sure that the link points to the broader page the image lives on, not to the image directory. Image directory links (ending in .gif, .png, .jpg, etc.) are dead-end: all the traffic that goes there is just wasted. If you find sites using the images that you have made, ask the site owner to replace the image link with one that leads to your page with the image. If you’re letting them embed your image on their site, they should be ok linking to the right place.
An easy way to find if people are using your images it to do a Google Images search. If the site is credible and you’re ok with them keeping it there, you can ask them to add a link. (If it’s a sketchy site, it’s worth asking them to take it down.)
Write guest posts
The easiest way to get links is to of course put yourself directly on other people’s platforms. Guest posting will boost your credibility and get your brand in front of a new audience, but if you can include a link to your website within the content, it’s also a great SEO strategy.
Get on “best of” lists
These are lists compiled by other sites that are providing readers with lists of products or services. Getting on “best of” lists is of course a great validation of your product or service, but it also puts a link to your site on a relevant, authoritative site.
If you want more ways to improve your SEO backlinks, check out this post