Having an online presence is crucial for your business. Whether you’re looking to sell clothes to an international market or better serve the plumbing needs of your local town, having a strong online presence can help make or break your business.
Making your business accessible online can mean a variety of things. It can mean having a strong social media presence or being easily found on Google. Making sure your business can be found by any internet user is crucial for growing your business.
Regardless of the size of your company or the industry you work in, there are some basic principles that are universally accepted by digital marketing experts that will promote your business online.
Perfect Your Website’s SEO
SEO should be something that all digital marketing teams and businesses focus on. Optimizing your SEO is usually the driving force behind having your website appear in Google searches.
There are plenty of ways to make sure your website is found by your target audience. For starters, using programs like Google Analytics can help you find keywords to include on your website. These keywords are the most popular words or phrases used when people make searches related to your industry or business. The more keywords you use, the more likely someone is to click on your website.
There are other metrics as well such as dwell time, page loading speed, and mobile capabilities that all play into your SEO. Working with digital marketing experts, you can get your business’ website onto the front page of Google in no time.
Use Targeted Landing Pages
When users visit your website, not every user needs to be directed to the home page. To achieve this, you can leverage user data to create various landing pages that highlight content tailored to the individual’s needs.
Depending on the user, sometimes directing them to the online shop, about us page, contact page, and more can better serve your customers. This is a great way to mitigate users getting frustrated trying to find the material they want and improve the SEO metrics of your website.
Use Digital Ads to Your Advantage
Digital ads are common on even the most popular sites, and thus, should be a common tool in your digital marketing arsenal. Digital ads are incredibly effective because they can be targeted to specific audiences to maximize the returns on advertising investments.
With their high level of effectiveness, every business should learn how to properly use digital ads to their advantage. Working with various programs or a social media agency, businesses can advertise on popular sites like Facebook to reach specific audiences based on demographics or buying behaviors.
When looking to digitize your business operations and expand your reach, digital ads can be an effective tool for storytelling and advertising. Unlike billboards and TV commercials, your digital ads can change depending on the different groups of buyers you’re trying to reach. Further, you only have to pay for the people you want to reach rather than hoping your billboard reaches your desired consumer.
Email Marketing Can Increase Your Website Traffic
Email marketing is one of the oldest tricks in the book when it comes to digital marketing. Email is an incredibly cost-effective way to reach a large, specified audience. There are plenty of types of emails that can drive engagement with both new and existing customers to help grow your business and online presence. When it comes to business emails, there are essentially two forms of promotional emails.
1. Email Newsletters
Newsletters are a great way to educate your customers and engage them on a regular basis. This is the perfect platform to share press releases, industry news, opinions, new products, and more. Newsletters also give businesses the freedom to be creative with their format and convey a consistent brand story.
2. Promotional Emails
These emails are best for highlighting specific sales deals or upcoming events. Unlike newsletters, promotional emails should be less informative and more succinct and engaging.
The purpose of these emails is to grab the reader’s attention immediately and encourage them to buy your product or service. These emails should include a clear Call-To-Action, that pushes customers to engage with your business.
With both types of emails, businesses can tailor the email to the type of customer. Whether you want to send different promotions or newsletters depending on their demographics or if they’re a new or existing customer, email marketing is an effective way to create brand messaging that resonates with different audiences.
Social Media is Your Best Friend
The effectiveness of your social media strategy can be a major driver in promoting your online presence. Social media is one of the top ways to engage your audience and put your business on the map. Using apps like Facebook, Instagram, and Twitter, businesses can learn about trends in their industry, gain feedback, convey their brand story, and advertise to their target audience.
Social media has become so effective that some brands solely function on websites like Instagram which has its own e-commerce functions. Businesses can use social media to promote deals, discuss upcoming events, and reach audiences based on demographics such as age and region.
Social media is necessary for growing your online presence because social media constitutes a major part of internet activity. For instance, in 2021, TikTok surpassed Google and Facebook as the most popular web domain. This proves that if you want to be discovered on the internet and grow your online presence, you need to be available on social media.
Growing Your Online Presence Can Be Easy
All the digital marketing experts know that to succeed in business in the modern era, you need to have an online presence. When people want to find a restaurant to eat, where to buy their life insurance, or what holiday gifts to buy for their loved ones, they all go to the internet. There is no business that can afford to ignore the usefulness of digital marketing.
Promoting your business online can be quite easy. By engaging customers through social media and email marketing, and optimizing your SEO metrics, you can grow your business in no time.