The ultimate five-step process to take your video production to the next level
Video production became a must in today’s social media platform for every business, company, organisation, and content creator. Those who can produce a quality video that attracts users can benefit from increased website traffic, more leads, and a generally stronger online presence.
If you’re looking for the ultimate guide to improving your video production, this post is for you. Below you can read all about creating an organised and successful video production in just five easy steps, including the pre-production stage, the actual filming process, and the post-production and distribution phase.
The Importance Of Having An Organised Video Production
Without the proper organisation, reviewing and approving video productions can quickly become problematic. There are a lot of moving components, and if you’re not careful, they may soon turn into a tangled, pricey mess, especially if several changes are required.
Having a structured plan in place is especially important during video post-production when video content goes through multiple cuts and versions, needs to be reviewed by multiple stakeholders, and is frequently exported in multiple formats and lengths for distribution and marketing across social media, YouTube, traditional broadcast, and many other channels.
Despite the complexity of video creation, schedules are tightening as video campaigns seek speedy dissemination through social media and other content channels highly used these days. To overcome these difficulties, companies and video production staff should aim for a methodical, predictable workflow or organisation tool that allows them to efficiently manage resources, and moving elements and stay on track with goals and deadlines, among other things.
Improving Your Video Production In 5 Easy Steps
You’ll need to make a plan before you start working on pre-production. For your video content to connect with overarching business goals, you’ll need a clear strategy in place. Establish clear objectives, gain a thorough understanding of your target audience, and choose which codecs and distribution platforms to be included in your video creation campaign.
Once you’ve managed that, here are five easy steps to improve your video production and achieve outstanding results for your business.
1. Pre-Production Strategy
The pre-production phase is quite important. That’s where you’ll lay the groundwork for your video and establish a point of reference for project work and deliverables, so everyone stays on track.
The main elements of a proper pre-production strategy involve creating and approving a creative brief where you should describe the goal of your project as well as the narrative, budget, timeline, and other responsibilities to have in mind; elaborating the script of your video, explaining your key points and every line your actors will say; and outlining the production schedule to ensure everything is done according to deadlines as well as to have everything organised ahead of time.
2. Starting Your Production
Things start to fall into place throughout the production stage. You’ll be creating the raw footage for the video here. You’ll want to double-check that everything is in order, otherwise, you’ll have to plan pick-up shoots or spend additional time in post-production re-editing and rewriting because someone forgot something important.
Your production process should include proper set-up and lighting, where lighting and sound tests are performed, as well as setting up cameras; the actual filming process, where your real shoot should be structured and on time if you’ve developed a precise production schedule; and gathering voice overs if needed (which should have their own plan and schedule).
Most London content creators live for organisation and scheduling, which are two major components in the success of a company or business online. Engaging with a digital marketing agency in London that can create captivating content can help organisations establish a strong online presence across many platforms that are used massively today.
3. Post-Production Time
Video projects have an average of 2-3 iterations before a final cut is made inside marketing campaigns, but they have the longest delivery time owing to post-production editing.
All of the raw film footage and sound recordings are brought together in post-production to create a cohesive entity. The video goes through a collaborative editing process at this point, which may include several rounds of editing. A good post-production workflow is critical for ensuring that everyone communicates effectively, keeps on task, and produces the final video on time (or possibly even faster). Ascertain that editors and project managers have the appropriate tools at their disposal, as this can make a significant difference in the final product’s delivery.
The most important steps in this process are editing, comparison and review, final approval, and delivery.
4. Promotion & Distribution Of Your Video
Finally, you must create a workflow for sharing and promoting the finished product. Although promotion will vary depending on your content marketing strategy and project goals, most workflows will involve the steps below.
Establishing important metrics and a data strategy can provide you with a clear picture of which KPIs are indicative of success; creating a distribution strategy for your material, which will include a distribution plan (channels used, ads, etc). And content formatting, in which you’ll need to format video material to match the criteria of each platform after you’ve determined which channels you’ll use to advertise your content.
5. Top-Quality Videography Skills
You don’t need the fanciest equipment or the most professional videographer to upgrade your videography skills, thus there are many tips and tricks out there that can help with little details that make the biggest differences in your result.
Further, the help of a qualified digital marketing agency in London can provide a different perspective to your project, as well as a budget-based approach and top-class organisation and scheduling so you can meet your deadlines and objectives in record time without stressing over every single detail. Apart from this, searching for brainstorming techniques can improve the quality of your content and assist you in creating shareable videos in a minute.