Back when I was in college, if you had told me that one day I would be running a successful business based on a website where people shared images and videos, I would have thought you were crazy. But that’s exactly what happened. In the decade or so since its inception, Pinterest has become one of the most popular social media platforms on the internet, with millions of users sharing billions of pins every day. And while it may seem like a simple concept, there’s a lot more to Pinterest than meets the eye. In this blog post, I’m going to give you a quick overview of how Pinterest works and how you can use it to drive traffic and sales for your business.
How Does Pinterest Work?
Pinterest is a visual bookmarking tool that allows users to save and share images and videos they find online. When you sign up for Pinterest, you’ll create a profile and choose some topics that you’re interested in. Once you’ve done that, the Pinterest algorithm will start showing you pins—images or videos that have been saved by other users—that it thinks you’ll be interested in. You can also search for specific pins using keywords, or browse pins by topic.
If you see a pin that you like, you can “reepin” it to your own profile, or “like” it. You can also leave comments on pins or add them to your own personal boards (think of these like virtual bulletin boards). When other users see your boards and pins, they can follow them, which adds your content to their home feed.
The key thing to remember about Pinterest is that it’s not just a social media platform; it’s also a visual search engine. That means that people use Pinterest not just to browse and discover new things, but also to actually search for specific products and services—which is where businesses come in.
Using Pinterest for Business
If you run a business—especially an e-commerce business—you should absolutely be using Pinterest as part of your marketing strategy. The first step is to sign up for a business account (it’s free!), which will give you access to some features that aren’t available on standard accounts, like analytics and promoted pins. Once you’ve done that, it’s time to start creating content.
When creating content for Pinterest, it’s important to keep two things in mind: quality and keyword optimisation. First, make sure that the images and videos you are sharing are high quality and visually appealing; after all, this is a visual platform! And second, be sure to include relevant keywords in your pin descriptions so people can easily find your content when they’re searching.
There’s no doubt about it: if you’re not using Pinterest as part of your marketing strategy, you’re missing out on a huge opportunity. With millions of active users and billions of daily pageviews, Pinterest is one of the best ways to reach new customers and drive traffic and sales for your business. So what are you waiting for? Sign up for a business account today and start creating high-quality, keyword-optimized content!