How Often Should You Send a Newsletter?
You’ve decided to start a newsletter. Congratulations! Newsletters are a fantastic way to stay in touch with your customers, promote your brand, and drive sales. But now you’re faced with an important question: how often should you send your newsletter?
The answer to this question depends on a few factors, including your industry, the content of your newsletter, and your goals for the newsletter. In this blog post, we’ll explore some of the factors you should consider when deciding how often to send your newsletter so that you can make the best decision for your business.
How Often Should You Send Your Newsletter?
Deciding how often to send your newsletter is an important decision. If you send it too often, you run the risk of becoming annoying or spammy. If you don’t send it often enough, people will forget about you. So how do you strike the perfect balance?
Consider Your Industry
One of the first things you should consider when deciding how often to send your newsletter in your industry. If you’re in a fast-paced industry where things are constantly changing, you’ll need to send your newsletter more frequently so that people always have the most up-to-date information. On the other hand, if you’re in a slower-paced industry, you can afford to send your newsletter less frequently.
Content of Your Newsletter
Another thing to consider when deciding how often to send your newsletter is the content of the newsletter itself. If your newsletter contains time-sensitive information that will become quickly outdated, you’ll need to send it more frequently so that people always have access to accurate information. However, if your newsletter contains evergreen content that doesn’t change much from month to month, you can afford to send it less frequently.
Your Goals for the Newsletter
Finally, you should also consider your goals for the newsletter when deciding how often to send it. If one of your goals is to increase website traffic, then you’ll need to make sure you’re sending it frequently enough that people remember to visit your website regularly. If another goal is increased sales, then make sure each issue contains at least one call-to-action encouraging people to buy something from you. No matter what your goals are, make sure they inform how often you send out your newsletter.
When deciding how often to send a newsletter signed up for it in the first place—so don’t bombard them with too many emails! However, if they signed up for a monthly digest of evergreen content, they probably won’t mind getting an email once a month. Find that happy medium by considering factors such as frequency requests, engagement rate content goals, and lead nurturing needs. Make sure whatever interval starts sending at, keep at it! Consistency is key when maintaining subscribers (and their interests). At our agency, we recommend sending weekly or bi-weekly campaigns and monthly digests for our clients because we find this produces maximizes ROI engagement. Experiment until find what works best for both parties involved! Schedule ready? Let’s go!