Setting and Prioritizing Strategic Goals

What are strategic goals

Strategic goals are long-term objectives that an organization sets to achieve its mission and vision. They are specific, measurable, and time-bound targets that are aligned with the organization’s overall strategy and direction. Strategic goals are typically set at the highest levels of an organization and are designed to guide the organization’s efforts towards achieving its overall objectives. They are different from operational goals, which are shorter-term, specific, and tactical in nature and are designed to support the achievement of strategic goals. Examples of strategic goals can include increasing market share, expanding into new geographic regions, launching new products or services, or improving operational efficiency. These goals are usually established to guide the organization’s direction and set the strategic priorities for the organization.

Characteristics of Strong Strategic Goals

Strong strategic goals possess several characteristics that make them effective in guiding an organization’s efforts towards achieving its objectives. These characteristics include:

  1. Specific: Strong strategic goals are specific, meaning they clearly define what the organization wants to achieve. They should be clear and concise, specifying the desired outcome, the target population, and the timeline for achieving the goal.
  2. Measurable: Strong strategic goals are measurable, meaning they can be quantified and tracked. This allows organizations to monitor progress and determine whether the goal has been achieved.
  3. Achievable: Strong strategic goals are achievable, meaning they are realistic and attainable given the organization’s resources and capabilities. They should be challenging, but not impossible to achieve.
  4. Relevant: Strong strategic goals are relevant, meaning they align with the organization’s overall mission and vision, and are consistent with its values and priorities. They should be consistent with the organization’s overall strategy and direction.
  5. Time-bound: Strong strategic goals are time-bound, meaning they have a specific timeframe for completion. This helps to ensure that progress is being made and that the goal will be achieved within a defined period.
  6. Ambitious: Strong strategic goals are ambitious, meaning they are ambitious, challenging and stretch the organization’s capabilities to achieve the desired outcome.
  7. Inspirational: Strong strategic goals are inspirational, meaning they inspire and motivate employees and other stakeholders to work towards achieving them.
  8. Complementary: Strong strategic goals are complementary, meaning they are aligned with each other and together form a cohesive whole that supports the organization’s overall mission and vision.

Overall, strong strategic goals possess specific, measurable, achievable, relevant, time-bound, ambitious, inspirational and complementary characteristics. These characteristics help organizations to clearly define what they want to achieve, monitor progress, ensure that goals are realistic and attainable, and align with the organization’s overall mission and vision.

How to Assess Goals for Prioritisation