Long-tail keywords are longer, more specific phrases that tend to have lower search volume but higher conversion rates. These keywords are often used by people who are closer to making a purchase decision and are more likely to convert. They are often longer and more specific than traditional keywords, which are shorter and more general.

There are several advantages to using long-tail keywords for SEO:

1. Lower competition: Long-tail keywords tend to have less competition than traditional keywords, which makes them easier to rank for. This means that it’s more likely that your website will appear on the first page of search engine results for long-tail keywords.
2. Often used by people who are closer to making a purchase decision, these keywords are more specific and targeted, which means they are more likely to convert into sales or leads.
3. Better targeting: Long-tail keywords allow you to target specific groups of people who are more likely to be interested in your product or service. This can help you to increase the relevance of your website and to attract the right kind of visitors.
4. As they are more specific and targeted, they can lead to improved click-through rates. When people see a result that is more relevant to their search, they are more likely to click on it.
5. Better tracking: Long-tail keywords are more specific, which makes it easier to track their performance. With traditional keywords, it can be difficult to identify which keywords are driving the most traffic and conversions.

In summary, long-tail keywords have several advantages over traditional keywords, including lower competition, higher conversion rates, better targeting, improved click-through rates, and better tracking. By incorporating them keywords into your SEO strategy, you can improve your website’s search engine rankings and reach a more targeted and relevant audience.