Keyword research is an essential step in optimising a website for search engines. By identifying the right keywords to target, website owners can ensure that their content is visible to the right audience. Here are the top 5 strategies for keyword research for SEO:

1. Start with broad keyword research: Begin by identifying broad, general keywords that are relevant to your business or industry. These keywords will serve as the foundation for your keyword research, and can help you identify more specific keywords to target.
2. Use keyword research tools: There are a number of free and paid keyword research tools available, such as Google Keyword Planner, Ahrefs, and SEMrush. These tools can provide valuable insights into search volume, competition, and related keywords.
3. Analyse your competitors: Analyse your competitors’ websites to see what keywords they are targeting. This can give you an idea of what keywords are working well in your industry, and can also help you identify potential gaps in your own keyword strategy.
4. Use long-tail keywords: Long-tail keywords are longer, more specific keywords that tend to have lower search volume but higher conversion rates. These keywords are often used by people who are closer to making a purchase decision and are more likely to convert.
5. Monitor your keyword rankings: Keep track of your website’s keyword rankings over time, and make adjustments to your keyword strategy as needed. Use tools like Google Analytics and Google Search Console to track your website’s performance and identify any issues.

By following these strategies, you can effectively research and target the right keywords to optimise your website for search engines, and help your website to be visible in front of the right audience. Additionally, by monitoring and adjusting your keyword strategy, you can improve your website’s search engine rankings over time.