Descriptive Link Text Writing

Why is descriptive link text important for SEO performance?

Good Links & Bad Links

Links play an important role in SEO and website ranking. There are both good and bad links, and it’s important to understand the difference between them.

A good link, also known as a “backlink,” is a link from another website to your website. Good links are generally considered to be from reputable, authoritative websites and are relevant to the content on your website. These links indicate to search engines that other websites consider your content to be valuable and trustworthy, which can help to improve your website’s visibility and ranking in search results.

On the other hand, a bad link, also known as a “low-quality link” or “toxic link,” is a link from a low-quality or spammy website. Bad links can be from websites that are not reputable, not relevant to your content or use link schemes to artificially boost your website’s link popularity. These links can harm your website’s visibility and ranking in search results, as search engines may consider them an attempt to manipulate the search results.

To identify bad links, you can use tools like Google Search Console, Ahrefs, SEMrush, and Majestic. These tools allow you to check your backlinks and identify any low-quality links that may be harming your website’s visibility and ranking.