Developing a comprehensive social media strategy aligned with business objectives

Conducting competitor analysis and market research for strategic positioning

Implementing social media governance and policies for large organisations

Advanced targeting methods, such as custom audiences and lookalike audiences

Budget optimisation and bidding strategies for improved ad performance

Scaling social media ad campaigns for maximum impact and ROI

Implementing influencer marketing at scale with multiple influencers

Negotiating long-term partnerships and ambassador programs

Measuring the impact of influencer marketing on brand awareness and sales

Developing crisis communication plans and protocols for social media crises

Monitoring online conversations and sentiment analysis for proactive reputation management

Implementing strategies to rebuild trust and recover from reputation setbacks

Implementing conversion tracking and attribution models for accurate ROI measurement

Leveraging social listening and market intelligence for identifying new growth opportunities