Digital Marketing Strategies For Beginners

Digital Marketing Strategies For Beginners


You’ve likely heard of digital marketing, but what is it? Digital marketing is the process of using the internet and digital devices to reach and engage customers. Sounds simple enough, right? Not so fast. Effective digital marketing requires a solid plan and execution using the right tools.

Don’t worry, we’re here to help you get started. In this blog post, we’ll share some digital marketing tips and resources to set you on the path to success. Let’s dive in!

Creating Your Digital Marketing Strategy

The first step in effective digital marketing is creating a strategy. Ask yourself, what are your business goals? Who are your ideal customers? Once you have answers to these questions, you can create buyer personas. Buyer personas are fictional representations of your ideal customer based on data and research. Creating buyer personas helps you focus your marketing efforts on techniques that will reach and engage your target audience.

Now that you know who you’re targeting, it’s time to start building your digital marketing strategy. HubSpot offers a great resource for beginners that walks you through each step of the process, from setting goals to choosing the right tools and tracking your success. Check it out here.

Choosing The Right Tools

Now that you have a solid plan in place, it’s time to start executing it. But what tools should you use? With so many options out there, it can be overwhelming trying to choose which ones are right for your business. Luckily, we’ve put together a list of our favourite digital marketing tools to help get you started.

  1. Hootsuite: This platform lets you measure your social media performance and track ROI for your campaigns all in one place.
  2. Google Analytics: This tool gives you insights into how people find and use your website so you can make informed decisions about your digital marketing strategies efforts.
  3. BuzzSumo: With BuzzSumo, you can see which content is performing well across social media and the web so you can create similar content that resonates with your audience.
  4. MailChimp: One of the most popular email marketing platforms out there, MailChimp makes it easy to create beautiful email newsletters and automate your email campaigns.
  5. Canva: Canva is a user-friendly graphic design tool that lets anyone create beautiful designs for social media posts, website banners, ads, email headers, and more – no design experience necessary!


Digital marketing is an essential part of any modern business’ success. By following the tips and using the tools outlined above, you’ll be well on your way to developing a solid digital marketing strategy for your business. And if you need help along the way, don’t hesitate to contact us – we’re always happy to chat!

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