Understanding the role of social media in today's digital landscape

Exploring popular social media platforms and their unique features

Setting goals and objectives for your social media marketing strategy

Developing a content strategy that resonates with your target audience

Crafting engaging and shareable social media posts

Utilising visuals, videos, and storytelling techniques to enhance your content

Building a strong social media following and community

Leveraging user-generated content and influencer partnerships

Introduction to social media advertising platforms and their advertising options

Setting up targeted ad campaigns on popular social media platforms

Optimising ad performance and measuring ROI

Understanding key social media metrics and analytics tools

Tracking and analysing the performance of your social media campaigns

Using data to make informed decisions and improve your social media strategy