Camden Market
Partnering with Camden Market Hawley Wharf on the launch of their exciting new space was a project we were incredibly proud to lead. As one of London’s most iconic cultural destinations, Camden Market is already synonymous with vibrancy and character—but with the addition of the Hawley Wharf facility, the brief was to introduce something fresh, modern and compelling, while staying true to the area’s eclectic spirit. Our role at Byter was to support this launch through a strategic blend of content strategy, content creation and PPC advertising, and we’re thrilled with the results.
We began with a comprehensive content strategy, mapping out the tone, messaging and narrative that would define the new space. This included highlighting the unique blend of independent retailers, food stalls, community spaces, and lifestyle offerings housed within Hawley Wharf. We worked closely with the team to ensure each content piece—whether a video teaser, carousel post, or story—reflected the energy, creativity and local relevance of the new launch.
Our in-house content creation team captured high-quality visuals and video content that showcased the atmosphere and offerings of Hawley Wharf. From bustling street food vendors to scenic canal-side views, we created a visual identity that matched the space’s ambition: bold, diverse and unmistakably Camden. This content was rolled out across digital platforms, serving as the foundation for organic growth and paid promotion.
Using targeted PPC advertising on Meta and Google, we ensured that launch messaging reached the right local audiences at the right time. With bespoke campaigns aimed at London-based foodies, tourists, and lifestyle seekers, we drove awareness, website visits, and crucially—footfall to the venue. Each campaign was performance-optimised, adapting in real-time to maximise engagement and cost-efficiency.
The result? A highly visible, well-attended launch that positioned Camden Market Hawley Wharf as a standout destination in one of London’s most competitive cultural hubs. Through a combination of strategic storytelling, stunning content, and smart advertising, we helped the Camden Market team make a major impact—one that will continue to resonate with locals and tourists alike.
We’re proud to have played a part in introducing such an exciting development to the capital and look forward to continuing to help Camden Market connect with audiences in bold, authentic ways.
