INO – Hospitality Social Media Management

The Client

Working with INO in Soho has been a dynamic and creative collaboration for the team at Byter. INO is more than just a restaurant—it’s a celebration of Greek culinary heritage, fire-cooked flavours, and world-class wines. With its roots grounded in authenticity and innovation, the INO team wanted to build a digital presence that reflected the energy and sophistication of their dining experience. Our role was to help bring that vision to life across social media, advertising, and events.

We worked closely with the INO team to refine their social media messaging, ensuring it communicated the passion, provenance, and personality behind their concept. Through strategic content creation, we captured the essence of their charcoal-fired cooking, premium ingredients, and expertly curated wine list in a visually captivating and engaging way.

Using Meta (Facebook and Instagram) as our core platform, we ran a series of targeted advertising campaigns to grow awareness, promote events, and drive engagement with both locals and visitors in Soho. Meta’s advanced targeting tools allowed us to connect with food-lovers, wine enthusiasts, and London diners at just the right moment—whether that was a Thursday dinner push, a weekend event, or a wine tasting announcement.

In addition to campaigns and content, we also tapped into Byter’s own community networks, using our lifestyle platforms and influencer partners to amplify INO’s reach and attract a broader audience. This combination of organic growth, paid performance, and content-driven storytelling helped significantly grow INO’s online visibility and bring more guests through the door.

INO is a standout venue with a bold identity, and we’re proud to have played a part in developing their digital voice and presence. It’s been a pleasure to work with a team so committed to quality, culture, and creativity—and we’re excited to continue helping them grow.