Opso – How we help with Social Media Marketing

Working with OPSO has been one of our proudest collaborations at Byter. Nestled in the heart of Marylebone, OPSO is far more than a restaurant—it’s a culinary celebration of modern Greek gastronomy, beautifully crafted with high-quality, seasonal ingredients and served with the warmth of true Greek hospitality. The team’s dedication to excellence in both food and atmosphere made it clear from day one that their digital presence needed to reflect the same high standards and sophistication.

As a digital agency that specialises in restaurant marketing, we understand the nuances of building a brand in the hospitality space. Our first focus was crafting a bespoke content and social media strategy that mirrored OPSO’s modern yet authentic personality. From curating elegant photography of their standout dishes to capturing the vibrancy of the restaurant experience, we created a visual narrative that showcased OPSO as a destination, not just a meal. Every image, video, and caption was designed to tell a story — one of craft, flavour, and cultural pride.

We also supported OPSO with a comprehensive advertising strategy, targeting both new and returning customers across Meta and Google platforms. Through audience segmentation, local targeting, and performance-optimised campaigns, we helped drive bookings, footfall, and overall visibility in one of London’s most competitive restaurant markets. The results have been clear: increased engagement, higher click-through rates, and more diners discovering what makes OPSO truly unique.

One of the most rewarding parts of this partnership has been the close collaboration with the OPSO team. Their passion for what they do, their openness to creative ideas, and their clear vision made this a seamless and inspiring project from start to finish. Together, we built a digital presence that not only represents the soul of OPSO but invites more people to experience the modern Greek flavours and elevated hospitality that define them.

At Byter, we believe that great restaurants deserve marketing that’s just as thoughtful and refined as their food. With OPSO, we’ve been honoured to deliver exactly that—and more.