The Client
When Oscars London set out to launch its new nightclub in the heart of the city’s nightlife scene, they needed more than just good music and a sleek venue — they needed a digital campaign that would capture attention, generate hype, and fill the dancefloor. That’s where Byter stepped in.
The Challenge
As a new player in London’s competitive nightlife space, Oscars had everything to prove. With a high-end design, premium drinks, and a promise of unforgettable nights, the brief was to create a launch campaign that would go viral, build local awareness, and establish the venue as a must-visit destination for London’s partygoers.
Our Approach
We kicked off with a content-first launch strategy, building anticipation weeks before the doors opened. This involved:
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High-energy video content that teased the venue’s interiors, cocktails, lighting and atmosphere
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Cinematic-style edits and motion graphics to bring the club’s premium experience to life
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Behind-the-scenes content of the build-up, staff prep, and DJ line-ups to generate authenticity and anticipation
The campaign was then activated through Meta (Facebook & Instagram) using a carefully segmented paid advertising strategy. We created multiple ad sets to target:
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Local London nightlife seekers
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University students in nearby areas
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Influencer-style audiences aligned with premium lifestyle and events
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Custom and lookalike audiences from early sign-up forms and engagement
The Results
💥 Over 2 million video views across Meta in less than 6 weeks
📈 Hundreds of table enquiries and advanced bookings
📍 A packed-out launch weekend with consistent footfall in the weeks that followed
🚀 The Oscars brand established early as one of London’s freshest nightlife experiences
Our ads didn’t just get seen—they converted curiosity into conversation, clicks into bookings, and content into real-time buzz. By delivering scroll-stopping creative backed by precise targeting, we made sure Oscars didn’t just enter the scene quietly—it arrived with impact.
