Oscars Mayfair

Services Provided: Advertising Strategy, Content Creation, Hospitality, Paid Media,

The Client

When Oscars London set out to launch its new nightclub in the heart of the city’s nightlife scene, they needed more than just good music and a sleek venue — they needed a digital campaign that would capture attention, generate hype, and fill the dancefloor. That’s where Byter stepped in.


The Challenge

As a new player in London’s competitive nightlife space, Oscars had everything to prove. With a high-end design, premium drinks, and a promise of unforgettable nights, the brief was to create a launch campaign that would go viral, build local awareness, and establish the venue as a must-visit destination for London’s partygoers.


Our Approach

We kicked off with a content-first launch strategy, building anticipation weeks before the doors opened. This involved:

  • High-energy video content that teased the venue’s interiors, cocktails, lighting and atmosphere

  • Cinematic-style edits and motion graphics to bring the club’s premium experience to life

  • Behind-the-scenes content of the build-up, staff prep, and DJ line-ups to generate authenticity and anticipation

The campaign was then activated through Meta (Facebook & Instagram) using a carefully segmented paid advertising strategy. We created multiple ad sets to target:

  • Local London nightlife seekers

  • University students in nearby areas

  • Influencer-style audiences aligned with premium lifestyle and events

  • Custom and lookalike audiences from early sign-up forms and engagement


The Results

💥 Over 2 million video views across Meta in less than 6 weeks
📈 Hundreds of table enquiries and advanced bookings
📍 A packed-out launch weekend with consistent footfall in the weeks that followed
🚀 The Oscars brand established early as one of London’s freshest nightlife experiences

Our ads didn’t just get seen—they converted curiosity into conversation, clicks into bookings, and content into real-time buzz. By delivering scroll-stopping creative backed by precise targeting, we made sure Oscars didn’t just enter the scene quietly—it arrived with impact.

Content We Produced

Unleashing creativity through the lens