Retra – How we helped with Social Media Advertising

Services Provided: Content Creation, Digital Marketing Strategy, Fitness, ,

The Client

Retra, a forward-thinking fitness and wellness brand, approached Byter with a clear goal: to level up their content strategy and social media presence to match the quality and innovation of their product offering. With a modern approach to training, lifestyle, and recovery, Retra was ready to reach a wider audience — but needed a cohesive digital strategy and compelling content to get there.

Byter stepped in as Retra’s dedicated content and social media partner, helping the brand craft its online voice, visually communicate its values, and connect with its growing community.

The Challenge

Retra had a strong foundation — high-quality fitness gear, a loyal early customer base, and a commitment to performance — but lacked the visual identity and storytelling to elevate the brand on social platforms.

They needed:

Consistent, high-quality content that reflected their premium positioning
A clear social media strategy across Instagram and TikTok
Support with community engagement and brand growth
Content that educated, inspired, and resonated with their target demographic

Byter’s Approach

1. Content Creation

We kicked things off with a full-day creative shoot, capturing video and photography around core brand themes: strength, recovery, lifestyle, and motivation. From product showcases to behind-the-scenes training footage, we developed a bank of high-performance visuals that could be used across all channels.

Content included:

Short-form videos for Reels and TikTok, focused on movement, mindset, and product use
Branded lifestyle photography for promotional and organic social posts
Educational graphics for tips, routines, and product benefits
Testimonial-style interviews with ambassadors and trainers

2. Social Media Management

Byter developed a full social media calendar and handled all aspects of Retra’s online presence:

Content planning and scheduling
Caption writing with brand-aligned tone of voice
Hashtag strategy and platform-specific optimisation
Daily posting, performance monitoring, and reporting

We also ran community engagement, replying to comments, resharing user content, and connecting with like-minded creators and brands.

3. Brand Positioning & Messaging

Our team helped refine Retra’s messaging pillars – balancing inspiration and education with product promotion. We created content that positioned Retra not just as a fitness brand, but as a lifestyle movement for high-performance individuals.

Results

📈 Follower growth increased by 55% in 90 days
🎥 Average video views up by 3x through optimised content and timing
💬 Stronger engagement rate with consistent community interaction
🛍️ Improved product awareness, with direct traffic increasing from social media
📸 A fully branded, reusable library of professional visuals for ongoing use

Conclusion

Byter’s collaboration with Retra demonstrates how content and strategy go hand in hand when building a strong digital presence. Through thoughtful visuals, sharp messaging, and daily social media execution, we helped Retra go from fitness newcomer to a recognisable and trusted lifestyle brand in its niche.

As the brand continues to grow, we’re proud to be their creative and strategic partners — helping them inspire movement, motivation, and momentum.

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