The Client
When SILKA launched in the heart of Borough Market – London’s most iconic food destination – the goal was simple: bring high-quality, beautifully crafted Mediterranean cuisine to life in a way that stood out both in-store and online. Known for their flavour-forward small plates, seasonal ingredients, and effortlessly stylish presentation, SILK needed a digital presence that matched the quality of their food.
That’s where Byter stepped in – to help turn SILKA’s visual and culinary appeal into measurable sales through a combination of website development, social media strategy, content creation, and targeted digital marketing.
The Challenge
SILKA had a brilliant in-store experience and exceptional food – but lacked a cohesive digital strategy. They needed:
-
A modern, fast-loading website that clearly communicated their brand
-
An Instagram presence that reflected their culinary style and invited engagement
-
A way to drive both footfall and online orders through local and organic marketing
-
Content and advertising that would support events, specials, and seasonal campaigns
Our Approach
1. Website Development
We designed and developed a sleek, mobile-first website that focused on:
-
High-impact visuals of food and drink
-
Easy navigation for bookings and menus
-
SEO-optimised pages for discoverability in the local area
-
A platform to support events, collaborations, and future online ordering
The new site instantly boosted user engagement and made it easy for both new and returning customers to interact with the brand.
2. Social Media Strategy & Content Creation
We revamped SILKA’s Instagram and Facebook presence by introducing a consistent visual style and content plan that included:
-
Professional food photography and reels captured at Borough Market
-
Behind-the-scenes kitchen moments to humanise the brand
-
Stories and highlights to drive awareness of daily specials, team intros, and events
-
Branded graphics and seasonal campaigns to keep things fresh
The goal was to make every post feel as curated as a plate of food at SILKA—inviting, elegant, and distinctive.
3. Paid Ads & Local Campaigns
To complement the organic content, we ran highly targeted Meta advertising campaigns that focused on:
-
Local audiences near Borough Market
-
Lunchtime office workers and weekend market visitors
-
Promoting key dates (e.g., soft launch offers, summer specials, Valentine’s tasting menus)
Each campaign was designed to drive bookings, build brand awareness, and increase website traffic, supported by strong calls-to-action and time-sensitive offers.
The Results
📈 Website engagement increased by 74% in the first two months
🍽️ Bookings doubled during promotional weeks driven by ads
📲 Instagram following and engagement up 58% with higher UGC and mentions
💬 Increased DMs and inbound enquiries from new customers
🎯 Enhanced Google visibility and local SEO performance
Conclusion
By aligning visual identity with technical performance and smart marketing, Byter helped SILK not only stand out in one of London’s most competitive food spaces—but thrive. Through a streamlined website, captivating social content, and localised advertising, we transformed digital engagement into real-world revenue.
We continue to support the SILKA team with monthly content and marketing, helping them evolve while staying true to their core: elevated, simple food done exceptionally well.
