Soho Creamery

Services Provided: Consultancy, Content Creation, Hospitality,

The Client

Soho Creamery entered the UK dessert scene with a bold mission: to craft premium, small-batch ice cream that not only tasted indulgent but looked and felt like a luxury brand. With a unique blend of classic Italian gelato techniques and British creativity, they needed more than just a delicious product — they needed a full brand and digital strategy to match their ambition.

Byter partnered with Soho Creamery at the earliest stages to help shape their identity, build excitement for their flagship launch, and support their move into prestigious retail environments, including Selfridges.

The Challenge

As a brand-new business entering a competitive market, Soho Creamery needed to:

Build instant brand recognition in a crowded dessert space
Develop a standout launch strategy for their flagship Soho location
Create visual content that captured their premium and playful identity
Generate local and national interest through social media, PR, and paid ads
Attract buyers and decision-makers at luxury stockists such as Selfridges

Byter’s Approach

1. Brand Launch & Positioning

We worked closely with the founders to craft a brand story that was equal parts premium and playful, rooted in quality, creativity, and experience. From tone of voice to visual identity, every element was shaped to appeal to:

Foodie millennials and Gen Z
London tourists looking for Instagrammable moments
Luxury buyers scouting for exciting, high-end food brands

2. Content Creation

Our in-house creative team delivered a full visual content suite to support launch and promotion:

Cinematic video content of ice cream being scooped, served, and savoured
Behind-the-scenes production visuals highlighting the artisanal process
High-resolution product photography for packaging, social, and retail pitches
Eye-catching Instagram Reels and TikToks that drove early viral buzz

3. Social Media & Influencer Strategy

We created and implemented a pre-launch and launch campaign that included:

Localised geo-targeted teaser ads and countdown content
Collaborations with foodie influencers and London-based creators
Reposting user-generated content from store visits and sampling events
Building a community across Instagram and TikTok to create FOMO around the opening

4. Launch Day Support

We helped Soho Creamery orchestrate a launch event in Soho, which included:

Live content creation and on-the-day publishing
Influencer invites and press outreach
Paid ad support to amplify reach during opening weekend
Campaign tracking and footfall monitoring via QR codes and links

5. B2B Pitch Support for Selfridges

To support their bid to become stocked in Selfridges, we crafted:

A branded pitch deck and retail pack using our content
A behind-the-scenes video showing craftsmanship and quality
Marketing performance stats and branding that demonstrated strong consumer interest

This combination helped open the doors to retail discussions and made a compelling case for in-store placement.

Results

🍦 Successful launch of flagship store in Soho with strong footfall and media buzz
📸 Over 500,000 impressions on launch-week social content across platforms
📈 Rapid follower growth on Instagram and TikTok with high engagement rates
🛍️ Product stocked in Selfridges within 6 months of launch
🎯 Developed a premium brand identity that could scale into retail, events, and pop-ups

Conclusion

Byter’s work with Soho Creamery showcases the power of pairing great branding with expert marketing execution. From idea to in-store, we helped this ambitious brand become more than just a dessert — we helped make it an experience.

Soho Creamery is now well on its way to becoming a recognised luxury name in the UK ice cream world, and we’re proud to have played a role in making every scoop a story.

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