The Client
Our long-standing partnership with The Pizza Room has been a true example of how consistent strategy, creative content, and brand clarity can transform a great local eatery into a recognisable and scalable food business. Over the last four years, Byter has proudly supported The Pizza Room across every stage of its development—from refining its visual identity and digital presence, to playing a vital role in the brand’s franchising expansion across the UK.
Phase One: Laying the Brand Foundation
When The Pizza Room first partnered with us, the goal was clear: evolve the brand from a neighbourhood favourite to a well-loved name across London and beyond. We began with brand development, aligning their visual identity, messaging, and tone of voice across all platforms. This included refreshing their logo, updating packaging, creating new marketing materials, and refining their core storytelling around quality, simplicity, and Italian authenticity.
Phase Two: Strategy & Content That Converts
Next came the rollout of a robust digital strategy, driven by performance-led content. We developed and implemented a cohesive social media marketing plan, supporting The Pizza Room with monthly content creation, including photography, video, graphics, and community-focused posts. Each piece of content was crafted to reflect the warmth of the brand, the quality of the ingredients, and the passion behind every pizza.
In parallel, we launched targeted Meta advertising campaigns, optimised for brand awareness, customer acquisition, and local store traffic. This approach consistently delivered strong ROI, growing the customer base and increasing online engagement across multiple locations.
Phase Three: Franchise Development Support
As The Pizza Room prepared to take the next step in its growth journey—franchising—Byter played a pivotal role in creating a franchise-ready brand ecosystem. We supported the team in producing pitch materials, developing digital presentations, updating the website to reflect a franchise opportunity, and crafting messaging that would resonate with prospective partners.
Our marketing team also assisted with strategic planning, mapping out how the brand could maintain consistency while adapting for new locations and franchise models. This included advising on how to localise marketing while maintaining the core identity and values of the original business.
Results & Impact
Over the course of our partnership, The Pizza Room has grown from a beloved local pizzeria to a multi-site brand with a clear path toward national expansion. Through close collaboration, we’ve helped them:
-
Increase brand recognition and social engagement year-on-year
-
Build a consistent and effective content pipeline
-
Develop and refine a scalable franchise model
-
Support store launches with targeted advertising campaigns
-
Strengthen customer loyalty through strong visual identity and storytelling
At Byter, we’re proud to have been part of The Pizza Room’s journey from one location to many—and we look forward to helping them grow into the next phase of success. It’s been a four-year collaboration rooted in creativity, trust, and shared ambition.
