The Client
Working with The Rum Kitchen has been an exciting and creative partnership for the Byter team. With vibrant locations across London, The Rum Kitchen is more than just a restaurant — it’s a full-on celebration of Caribbean culture, flavours, and energy. Known for its soul food, infectious rhythms, and expertly crafted rum cocktails, this brand lives and breathes good vibes — and our job was to make sure that translated across every digital platform.
We were brought in to support content creation across their locations, capturing the essence of what makes The Rum Kitchen such a beloved spot. From bustling service shots and behind-the-scenes chef action, to cocktail-making clips and DJ nights, our team created a library of high-energy, visually rich content that reflected the bold personality and laid-back joy of the brand.
Each shoot was tailored to showcase the unique identity of each location while maintaining brand consistency. Whether it was the Notting Hill flagship or the buzzing Shoreditch venue, we made sure every piece of content – from photography to short-form videos and Reels – told a story, invited engagement, and encouraged people to book a table, grab a drink, or simply join the party.
The result? A significant boost in social engagement, stronger visual storytelling across The Rum Kitchen’s channels, and a consistent stream of content that’s as magnetic as their music and menu. We’re proud to continue working with a team so committed to culture, flavour, and fun — and even prouder to help them keep turning up the volume online.
