The Client
Aubaine, the elegant French brasserie known for blending modern Parisian dining with effortless London style, turned to Byter to help launch a standout summer campaign across their multiple locations. With a desire to increase bookings, boost online visibility, and capture the light, fresh feeling of the season, the goal was clear: bring summer to life across digital platforms and attract new and existing guests with scroll-stopping content.
The Challenge
Aubaine already had a strong in-restaurant presence — beautiful interiors, refined menus, and a loyal following — but needed a campaign that would translate the seasonal magic into digital engagement and real-world footfall.
Key objectives included:
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Creating fresh, seasonal content that captured the vibrancy of the summer menu
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Boosting engagement and reach across social media, particularly Instagram and Meta Ads
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Encouraging more bookings and visits during key summer dates
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Driving visibility for hero dishes, cocktails, and summer terrace dining
Byter’s Approach
1. Summer Visual Identity
We began by establishing a visual direction for the campaign: bright, elevated, and natural, showcasing the warmth and sophistication of Aubaine’s seasonal menus and stunning venues. From flower-adorned terraces to colourful salads and rosé cocktails, our team crafted a series of mood boards and shoot plans that set the tone for summer.
2. Content Creation
Our in-house content team visited several Aubaine locations to capture:
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Lifestyle photography and videography highlighting guests enjoying the terrace and dishes in the sun
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Reels and short-form videos focusing on drinks being poured, dishes plated, and behind-the-scenes chef moments
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Creative flat lays and detailed close-ups of new seasonal menu items
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Branded graphics and captions aligned with the summer vibe
3. Social Media Campaign
We developed a multi-week campaign plan covering:
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Organic posts featuring the new dishes and summer settings
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Stories and highlights with behind-the-scenes footage, chef interviews, and exclusive offers
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Instagram Reels and boosted content to increase visibility
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A curated hashtag strategy and location tagging to reach a wider foodie audience
4. Paid Advertising
Using Meta, we launched a geo-targeted ad campaign around each Aubaine location, targeting users based on:
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Proximity to venues
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Dining and lifestyle interests
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Followers of similar brands and influencers
Each ad promoted hero dishes, terrace bookings, and group dining opportunities, encouraging users to click-through and reserve their summer spot.
Results
🌿 +63% increase in social media engagement across platforms during the campaign
📸 Over 250,000 impressions on summer Reels and ads within the first 4 weeks
🍴 Uplift in terrace and lunch bookings across multiple locations
📈 New followers and brand discovery through shared UGC and boosted content
💬 Consistently positive feedback from customers and the internal team
Conclusion
Our collaboration with Aubaine’s summer campaign was more than just a seasonal push — it was a celebration of the brand’s identity, brought to life with elevated visuals, engaging storytelling, and a refined digital strategy. The result? A cohesive campaign that captured attention, converted views into bookings, and made Aubaine a go-to summer destination in London.
We look forward to our continued partnership, helping Aubaine stay fresh, stylish, and unforgettable with each new season.
Content We Produced

Aubaine Marketing agency London

Aubaine
