Aubaine – How we helped creating a Summer Social Campaign

Services Provided: Content Creation, Hospitality, , ,

The Client

Aubaine, the elegant French brasserie known for blending modern Parisian dining with effortless London style, turned to Byter to help launch a standout summer campaign across their multiple locations. With a desire to increase bookings, boost online visibility, and capture the light, fresh feeling of the season, the goal was clear: bring summer to life across digital platforms and attract new and existing guests with scroll-stopping content.

The Challenge

Aubaine already had a strong in-restaurant presence — beautiful interiors, refined menus, and a loyal following — but needed a campaign that would translate the seasonal magic into digital engagement and real-world footfall.

Key objectives included:

Creating fresh, seasonal content that captured the vibrancy of the summer menu
Boosting engagement and reach across social media, particularly Instagram and Meta Ads
Encouraging more bookings and visits during key summer dates
Driving visibility for hero dishes, cocktails, and summer terrace dining

Byter’s Approach

1. Summer Visual Identity

We began by establishing a visual direction for the campaign: bright, elevated, and natural, showcasing the warmth and sophistication of Aubaine’s seasonal menus and stunning venues. From flower-adorned terraces to colourful salads and rosé cocktails, our team crafted a series of mood boards and shoot plans that set the tone for summer.

2. Content Creation

Our in-house content team visited several Aubaine locations to capture:

Lifestyle photography and videography highlighting guests enjoying the terrace and dishes in the sun
Reels and short-form videos focusing on drinks being poured, dishes plated, and behind-the-scenes chef moments
Creative flat lays and detailed close-ups of new seasonal menu items
Branded graphics and captions aligned with the summer vibe

3. Social Media Campaign

We developed a multi-week campaign plan covering:

Organic posts featuring the new dishes and summer settings
Stories and highlights with behind-the-scenes footage, chef interviews, and exclusive offers
Instagram Reels and boosted content to increase visibility
A curated hashtag strategy and location tagging to reach a wider foodie audience

4. Paid Advertising

Using Meta, we launched a geo-targeted ad campaign around each Aubaine location, targeting users based on:

Proximity to venues
Dining and lifestyle interests
Followers of similar brands and influencers

Each ad promoted hero dishes, terrace bookings, and group dining opportunities, encouraging users to click-through and reserve their summer spot.

Results

🌿 +63% increase in social media engagement across platforms during the campaign
📸 Over 250,000 impressions on summer Reels and ads within the first 4 weeks
🍴 Uplift in terrace and lunch bookings across multiple locations
📈 New followers and brand discovery through shared UGC and boosted content
💬 Consistently positive feedback from customers and the internal team

Conclusion

Our collaboration with Aubaine’s summer campaign was more than just a seasonal push — it was a celebration of the brand’s identity, brought to life with elevated visuals, engaging storytelling, and a refined digital strategy. The result? A cohesive campaign that captured attention, converted views into bookings, and made Aubaine a go-to summer destination in London.

We look forward to our continued partnership, helping Aubaine stay fresh, stylish, and unforgettable with each new season.

Check Out Their Website