How to come up with reel ideas


How to come up with Reel ideas

London Marketing Reels are a relatively new feature on Instagram, installed on the platform in the middle of 2020. They were inspired by the 15 to 30-second videos created on TikTok.

Why are reel posts good for your Instagram strategy? Because reels are relatively new, Instagram wants to encourage users to actually use the new feature, which has altered the Instagram algorithm. This means if you make reels, Instagram will show them to more people, instead of throttling the reach, like a standard post.

So reels are great, but the problem is how do you regularly come up with Reel ideas? In this article, we have listed 3 reel ideas that you can use in your future posts! 

Using audio to create a trending/ viral reel

Reels are similar to TikTok. Creators can create audio and share it with their audiences. They are shared, reshared and used many times, especially when videos go viral. The Instagram algorithm recognises the audio and features videos with the trending audio. It is the best way to get more views for content creators.

As a small content creator, all you have to do is save the audio and repeat the trend. Do not search for trends, find content that is useful and save it.

When you have enough audio saved, you will have a database of tracks to use for inspiration. Compare this to other creators and check what they have done with that audio and tailor this to your audience. This strategy allows you to create original content for your online presence but also keep in trend. 

Time-lapse video reels

What is a time-lapse video? Time-lapses is creative filming and video editing technique that manipulates how frame rate is captured. Frame rate is the number of images or frames, that appear in a second of video. In most videos, the frame rate and playback speed are the same. In a time-lapse video, the frame rate is stretched out far more: when played back at average speed, time appears to be speeded up.

Time-lapses can be an interesting reel to create if you are trying to show the process of something in a short time span. Remember, reels are only 15 to 30 seconds long. Keep things interesting by showcasing short and entertaining videos. 

Reels, TikTok’s and short videos have become increasingly popular because of how quick and easy it is to consume content, most consumers attention span has decreased dramatically and therefore social platforms have opted to make shorter and more entertaining videos. 

Short Vlogs

Short vlogs are popular on Instagram reels. However, it is a challenge with the limited to 15- 30 seconds of video time. 

All you need is to take a few very short clips or photos of your day as you go, and at the end of the day string them together with popular audio and ta-dah! Instant reel! You can do a voice-over, or simply text, or text to speech. It is a growing phenomenon on TikTok, micro vlogs of a person’s day. It is fast-paced, easy to make look exciting, and you do not need to actually show all of yourself, or even talk to the camera. if you are not able to film all throughout your day, you could simply capture specific moments that you think might look good, like if you went to get coffee, or went to a park over lunch, simply capture a 15 second shot of it

On Instagram, people want aesthetically pleasing videos. Instagram is the platform for impossible beauty standards, but also a shallow appearance of authenticity.  So keep in mind when you make your videos the word “aesthetic”. Put a good filter, film the most visually interesting part of your day. Catch a sunbeam on your coffee mug. Zoom in on some flowers. But remember above all, the more you do them, even if they suck at first, you will end up being a genius at reels. 

What’s your favourite tip for content inspiration?

Good luck! And reel them in

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