Working on your website’s search engine optimisation (SEO) is incredibly important for marketers. No matter what your business is, having good SEO metrics will help you appear on Google searches, which in turn, will bring more customers in the door.
Luckily, there are plenty of ways to improve and maintain good search engine optimisation metrics for your website. Whether you’re looking to boost your local SEO or bring your business up to the next level, here are some easy ways to improve your search engine optimisation.
What Affects Your search engine optimisation
Before you can implement the best strategies to improve your search engine optimisation, you need to know how search engine optimisation works. In general, there are several factors that play into your search engine optimisation ranking.
1. Page Loading Speed
You can thank your lucky stars that we’re not in the dial-up internet days anymore. While in comparison, every website loads at lightning-fast speeds, the internet doesn’t see it that way. Depending on the design and complexity of your website, your website may take seconds longer to load than your competitors. If your website is slow, it can hurt your SEO. Using a program like HTML-Cleaner can help remove unnecessary code from your website and improve load times.
2. Average Dwell Time
Search engines like Google are going to prioritize websites that users spend more time on compared to others. For instance, if the competing butcher in town has a website that users spend twice as much time on compared to yours, their website will appear above yours when users search for local butchers in your area. That’s why it’s important to make your website as engaging as possible.
3. Your Website’s Mobile Capabilities
With more than half of all internet traffic coming from mobile devices, your website’s ability to be viewed on a phone is vital. Your website may appear different on a phone versus a computer, so it’s important to check periodically.
4. Recent SEO Data
Search engines like Google are constantly tweaking their algorithms to give users the best possible experience. Because of this, maintaining good SEO metrics is crucial to staying on the front page of Google. Even if you worked with the best SEO London agency to boost your SEO in the past, you always have to monitor and maintain your SEO metrics to stay relevant.
Improving Your Blog’s Search Engine Optimisation
Fortunately, there are plenty of steps you can take today to start improving your website’s SEO. While some steps are simpler than others, you should aim to improve your website based on these key factors.
Know Your Target Audience
The biggest mistake marketers make is not truly understanding their target market. Your target market should be clearly defined by consumer behavior, demographics, region, or likely a combination of all three.
Knowing who you are marketing to can help you tailor your social media strategy to boost your SEO and better connect you to your audience. Depending on your audience, the types of materials, the tone of your marketing, and even the colors you use may change the effectiveness of your marketing strategy.
Make Your Website Visually Appealing
According to researchers, around 90% of information transmitted to the brain is visual information. People often make snap judgments when looking at something for the first time, so having a strong first impression when users view your website will help boost your website’s engagement.
The style, format, and visuals used on your website will convey your brand’s story and image long before users have the chance to read your about page. If you want to stay on the front page of Google, working with an SEO agency to create a beautiful website can help grow your business immensely.
Research Top Keywords
Keywords are the search phrases or words that users typically use to find businesses like yours. Depending on your business and target audience, the keywords that you should focus on can greatly differ. Bars in San Diego might use regional keywords compared to bars in New England, which is why research is so important.
Keyword searches are important and can take some time to figure out. If you don’t plan on working with London SEO specialists, you can simply start by playing around with Google Analytics. This easy-to-use tool can help you find keywords depending on your location, industry, and other factors.
Have a Catchy Title
Just like a front page of the newspaper, having a catchy title for your landing page will help attract new users. Whether you’re writing a blog to boost your website’s SEO or starting your website from scratch, the title of your landing page should stick out on Google.
To achieve a catchy title, try including words that are uncommon, emotional, and powerful in order to capture the reader’s attention.
Optimise the Reader’s Experience
In the same way that Amazon has perfected the online shopping experience, you want the user experience of your website to be enjoyable. Having an engaging and easy-to-use website can help your dwell time and improve overall engagement from users.
Have a Strong Call to Action
Whether you’re writing an email or creating a website, you should always have a strong call to action. People will do what you want only if you nudge them in the right direction. That is why every tv commercial or newspaper ad, always ends with a phrase like “Buy Today!” or “Call the number below!”
If you want people to sign up for emails, you should write that in your blogs or emails. If you want people to visit your bar for the next match, put that in your marketing. People need to be told what to do, especially when they’re spending time and money they didn’t budget beforehand.
The Bottom Line
Having good SEO for your website is the same as having your biggest billboard in town, the better your SEO is the more people will see your website. Improving your SEO can be done in only a few steps. While plenty of methods were discussed above, any steps you take towards improving your SEO will undoubtedly help your business and your online presence grow.