Your much-needed video production guide for creating high-quality content on 2022
As social media evolves at a rapid speed, so does video production and the general idea of content creation. Many influencers and London content creators strive for producing the best and most shareable content possible, which does not come as an easy one-man-only task. If you’re looking for a complete video production guide, then this post will come in handy.
Below you can read all about video production, how to prepare for an upcoming shoot, things to have in mind, and what to do after filming, as well as why engaging with a social media agency in London can be extremely beneficial for your business.
What To Invest In As A Beginner
As a beginner, you don’t need to have the fanciest or most expensive equipment right away, in terms of both video equipment and software. Now, most creators use a simple camera and even their iPhone to film top-class content that seems to be recorded on state-of-the-art devices. As your team and budget expand, you may be able to hire a director, and a screenwriter, making better equipment more affordable. Your best option at any given time is whatever your staff can easily get their hands on and is familiar with.
The best beginner video production kit includes a smartphone equipped with a lavalier microphone, tripod, and ring light. Alternatively, you can use a laptop with a 1080p webcam and a USB or Bluetooth microphone. This equipment is ideal for making user-generated sales videos, blog videos, and low-cost videos. Because this gear is so portable, you have a lot of options for what and where you can shoot.
If you’re just starting out and don’t have a big budget or even the time to plan and create content, it is best to engage with a professional digital marketing agency in London like Byter that can properly handle those tasks and deliver outstanding results.
Intermediate & Advanced Video Production Kits
For intermediate content creators or businesses, a DSLR camera, a 50mm lens, a wireless microphone, a tripod, and lighting equipment are recommended. This kit is great for shooting higher-resolution footage for scripted videos, video emails, Instagram reels, and more.
Advanced video producers are more likely to have the following kit. A high-quality video camera, a lens adapter, a 50mm lens, a 24-105 f4 lens, a shotgun microphone, a wireless lavalier microphone, a tripod, and a piece of full light equipment are all required. The highest-quality photos are captured using advanced equipment. Mostly for commercials, brand videos, and larger productions.
All medium to large companies invest in video production in London, provided by successful agencies like Byter to create high-quality content with affordable rates and tailored services for each business.
Editing Software 101
You should also consider several aspects of video editing software. This is where you put scenes together, trim clips, and change the lighting or sound. Beginner software, such as QuickTime or iMovie, is very certainly already installed on your machine.
Camtasia and Adobe Premiere, for example, have a lot more options for adding graphics, animations, and audio effects. The cost of using Camtasia or Adobe isn’t a barrier; in Adobe’s instance, the cost might be as little as $10, depending on your country and currency. It’s a question of whether someone knows how to utilise it or if they have the time to learn.
Pre-Production Process
Unlike what most people might think, the process of filming your video is actually the shortest, while the pre-production and post-production phases constitute the longer stages. The preparatory phase, often known as pre-production, takes longer and it is here that you will perform all of your planning, scripting, storyboarding, and casting for your video.
Don’t try to take the shorter road thus mistakes here might spread across the project, causing it to take longer.
Make a video producer nomination and ensure this person is accountable, having a professional video producer is crucial to a successful video. They’re in charge of everything from informing people about their roles to exploring and reserving places so it is very important that you take the time to evaluate your candidates’ skills and aptitudes.
To give you a heads up, typically every video producer is in charge of the following: video creative brief (the video’s purpose, tone, materials, and basically everything compacted in a template), budget (what you can afford for this production such as equipment, materials, etc.), script (write everything that your video will include in chronological order), storyboard (frame by frame drawings, no need to be super specific or perfect) and talent (recruiting actors and extras).
Nailing your pre-production process can significantly improve your outcome such as the creation of an internet-breaker YouTube video that will get more views,
Filming Time
If everything went according to plan, this stage of the process should be rather quick. When it comes to video production, your guiding concept should be to film more than you require. Things can always be trimmed away in the editing process, but they can’t be added. You’ll get a lot of side-eye if you capture far less and have to bring everyone back together only to reshoot one scene. It won’t help you meet your deadline either.
Having a prepared filming time can help you save a ton of time and money and if your goal is to increase your Instagram engagement, get more leads on social media or simply create engaging content, then having your videos pre-production brief and filming time properly scheduled and laid out can help you a lot.
Video Production Guide Final Words
This article aims to help you understand and plan your video production as smoothly and stress-free as possible. What matters the most here is to have everything written in advance, not only your script but your overall idea, budget, timeline, and more. Organisation is key when it comes to creating high-quality videos for your business.
Engaging with a social media agency in London can help you as a business owner, content creator, or social media manager to elaborate top-class content for all your platforms.
