The platform launched in 2005, and since then has grown to become the second most visited website in the world. Yet, for some reason, Youtube is overlooked by some businesses as a potential marketing tool. That’s why we’re here to tell you that Youtube is a great way to engage potential customers, and give you some top tips for raking those views in.
Hopefully, by this point, we’ve convinced you that Youtube has a lot of benefits to offer. Whether you’re new to Youtube or you’ve already started a channel for your business but are yet to gain traction, here are some tips for pumping up that all-important view-count on your videos.
Youtube is a search engine, in fact, it’s the second biggest search engine after Google. That’s why SEO applies here too.
Google owns Youtube which means they have similar ranking systems for the content they display. If you’d like a more detailed overview of how to rank high, check out this article we wrote which walks you through the top 10 Google ranking factors – and can be applied to Youtube too.
You need to consider those all-important keywords when writing video descriptions, just as you would on your website. In the first 100 characters of your description, aim to cram in the best keywords for giving the most relevant explanation of your content to your viewers.
Don’t forget to be creative with your writing too, your description will act as a pitch that can either persuade or dissuade viewers to keep watching your video.
The title of your video is one of the first things a potential viewer will see and it’s one of the biggest factors considered when a person is deciding whether to click on a video or not. So, make sure it captures both the essence of the video, (what the video aims to explain/its purpose), and comes across as enticing.
WARNING: Don’t fall into the clickbait trap. If your video doesn’t match up to how you’ve described it in the title, viewers won’t want to watch any more of your videos, and more detrimentally, they won’t trust you as a brand.
(Think SEO here too, insert the most relevant keywords for your video).
As we said above the title of your video is one of the first things a potential viewer will see, and along with it will be the thumbnail you choose for your video.
A thumbnail could be a screenshot from your video or even a title-based image. When creating your thumbnail preview, aim to intrigue your viewer and make them want to find out more. But again, ensure it’s relevant to the content of your video or you will just end up with disappointed viewers.
Another way to get your video ranking higher, and ultimately gain more viewers, is to encourage existing viewers to subscribe to your channel. Not only will your new videos appear on their subscriptions page, but having lots of subscribers also means your videos will rank higher in the search results.
If you’re already using Youtube as a marketing tool, or are considering using it soon, there’s a big chance you already use social media as a marketing tool too. If this is the case, you can share your Youtube videos across all of your social media platforms.
Sharing video content on these other platforms is a great way to attract viewers who’re already interested in your brand, and will increase engagement as your followers will hopefully like, comment and share your videos.
And there you have it. 6 Ways to boost your viewer count and help your brand reach more potential customers. We hope you enjoyed this post.
Good luck!
Lewis Banks
Founder & Director, Byter Digital · 7+ years experience
Lewis is the Founder and Director of Byter Digital. He launched the agency in 2018 and has spent the years since building marketing programmes for London restaurants, members clubs, hotels, dental practices, and consumer brands. He writes about agency operations, hospitality marketing, and how SMEs should think about modern channels.
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