Matt Roberts Evolution

The Client

Byter had the opportunity to partner with Matt Roberts Evolution, a prestigious name in the London fitness scene. Known for their high-end, private fitness clubs that focus on personal training, wellbeing, and long-term results, Evolution needed a digital strategy that matched their luxury service offering and expert-led training ethos.

Our goal was to elevate the brand’s online presence through targeted content creation, refined messaging, and strategic social media marketing – all while helping to increase traffic to the club and boost member enquiries.

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The Challenge

Despite being one of the most respected names in the fitness industry, Matt Roberts Evolution wanted to strengthen their online visibility and ensure their messaging reached affluent, results-driven professionals in London. With a competitive market and emerging boutique gyms, it was essential to:

• Drive awareness and visibility among their target audience

• Develop a consistent and professional visual identity across social platforms

• Promote the unique, tailored offering of private training at Evolution

• Create content that felt both aspirational and achievable

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Byter’s Approach

1. Social Media Strategy

We started with a full audit of their existing social channels and created a new strategy focused on brand consistency, storytelling, and expertise. Our plan revolved around:

• Showcasing their world-class team of trainers

• Highlighting client success stories and transformations

• Educating the audience on fitness, nutrition, and longevity

• Promoting seasonal offers, consultations, and services like physiotherapy and diagnostics

2. Content Creation

Byter’s in-house team produced professional content on location at their Evolution Club in Mayfair. This included:

• High-quality photo and video content of training sessions, equipment, and the space

• Reels and short-form videos for Instagram and Meta Ads

• Branded templates for educational posts, testimonials, and trainer tips

The content was designed to reflect the club’s high-end experience, appeal to health-conscious professionals, and feel authentic, inspiring, and refined.

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3. Paid Social Campaigns

Using Meta, we ran targeted ad campaigns to promote free consultations, assessments, and first-time sessions. We segmented campaigns by:

• Location (targeting professionals in Central London)

• Interests (fitness, longevity, executive lifestyle)

• Lookalike audiences of current followers and email subscribers

These ads were visually compelling, mobile-friendly, and direct-response driven — designed to convert interest into visits.

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The Results

🚀 +46% increase in social media traffic to the website within 3 months
📈 Significant uptick in new member enquiries and consultations booked
🎥 Higher content engagement – especially Reels and expert-led videos
🏋️ Stronger brand recognition among London’s professional fitness audience
📍 Increased foot traffic to the Evolution Club via geo-targeted ads

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Conclusion

Byter helped Matt Roberts Evolution transform its online presence into a true extension of its premium, in-club experience. Through high-quality content and targeted messaging, we were able to support the brand in reaching the right audience, increasing conversions, and establishing Evolution as one of London’s most aspirational training clubs.

We continue to support the team with ongoing content, digital strategy, and performance marketing – helping them inspire more people to take control of their health and longevity journey.