PittaBun – The positive impact we had on Social Media Marketing

Services Provided: Advertising Strategy, Content Creation, Hospitality, Paid Media,

The Client

Working with PittaBun Camden has been a mouth-watering journey of flavour, culture, and creativity. Known for its modern twist on traditional Greek street food, PittaBun blends authentic ingredients with contemporary flair, right in the heart of Camden Market. Our mission at Byter was to take their already-strong in-store experience and turn it into a powerful digital presence that could attract foodies, tourists, and locals alike — and keep them coming back for more.

The Challenge

PittaBun had a standout product, vibrant location, and loyal in-person following. But like many fast-casual food brands, it needed help translating that energy into consistent, engaging content online. The goal was to:

Create a clear and memorable social media strategy
Develop a stream of high-quality, branded photo and video content
Build stronger audience engagement across Instagram and TikTok
Increase footfall and awareness through localised campaigns and UGC

Our Approach

1. Content Strategy

We began with a full audit of PittaBun’s digital platforms and aligned on a content strategy rooted in storytelling, appetite appeal, and cultural authenticity. From flavour-packed gyros to behind-the-scenes kitchen moments, we mapped out a content calendar that balanced mouth-watering visuals with brand personality.

2. Content Creation

Our in-house team produced a variety of visual assets across multiple shoots at the Camden location, including:

Hero product photography for wraps, sides, and sauces
Short-form video content for Reels and TikTok
Lifestyle imagery showing customer interaction, market buzz, and the PittaBun vibe
Creative graphics for promotions, collaborations, and seasonal menus

3. Social Media Marketing

Using a mix of organic posting and targeted paid ads, we helped grow PittaBun’s audience across Instagram and Meta platforms. We leaned into local hashtags, geo-targeted campaigns, and engagement tactics to connect with Camden visitors, students, and London-based foodies.

We also ran community engagement strategies including:

Polls and Q&As to drive interaction
Collaborations with local influencers and food bloggers
Encouraging UGC and reposting customer stories and reviews

The Results

🔥 Increased Instagram engagement by over 60% in the first 3 months
📈 Boosted footfall and in-store awareness through geo-targeted ads
🎥 Created a reusable content library of branded photo and video assets
🥙 Stronger brand voice and aesthetic consistency across all platforms
🍽️ UGC and influencer interest on the rise, reinforcing PittaBun as a foodie hotspot

Conclusion

Our partnership with PittaBun has helped the brand stand out in a saturated food market, while keeping its core identity at the heart of every post. The results have shown that with the right content strategy and consistent storytelling, even the humblest pitta can make a bold impact.

We’re proud to continue supporting PittaBun’s growth, one perfectly wrapped gyro at a time.

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