Aragawa
Bespoke marketing strategy for Aragawa, one of London's most exclusive Japanese restaurants. We created premium content and managed their digital presence to reflect the restaurant's ultra-luxury positioning.
The Brief
Aragawa is a Tajima wagyu restaurant on Clarges Street in Mayfair. It needed its old WordPress site replaced with something that matches the room, and a way to promote a run of small, high-end tasting events through the autumn.
What We Did
- Rebuilt the website in a dark, atmospheric design that matches the dining room, and moved aragawa-uk.com onto it in October 2026 with every old page address still working.
- Migrated the restaurant's content, including current menus, opening hours, a 15-post journal, private wine experiences and the reservation policy.
- Built event pages for the autumn programme, including the Yamazaki Spanish Oak evening, with booking through SevenRooms and a discreet corner promotion panel on the rest of the site.
- Added a WhatsApp contact button and the Meta pixel, so enquiries by WhatsApp and phone can be measured.
- Prepared campaign material for SENSES and Japan Through Wine, following the restaurant's own rules on tone and on what is never published.
Services Delivered
Social Media Management
Day-to-day running of the brand's social channels: content planning, scheduling, community management, and steady audience growth across the platforms that matter most.
Content Creation
Original photography, video, graphics, and copy created in the brand's voice and built to perform across social feeds and the website.
Branding
Shaping the visual identity, tone of voice, and brand guidelines that keep every customer touchpoint consistent and instantly recognisable.
Why Hospitality brands work with Byter
We work with restaurants, bars, hotels, and members' clubs across London and beyond, so we understand how hospitality brands fill tables, drive direct bookings, and build a following that keeps coming back. If you run a hospitalitybrand and want a marketing partner that can handle strategy, content, and campaigns under one roof, we'd love to hear from you.
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