Manthan Mayfair

The Client

Manthan Mayfair, a modern Indian restaurant in the heart of London’s most exclusive dining district, came to Byter with a clear vision: to grow its presence, attract discerning diners, and become one of the city’s most talked-about culinary destinations.

From award-winning chefs to a luxurious setting, Manthan had the ingredients for success — what they needed was a comprehensive marketing strategy that would bring their story to life online, drive bookings, and build long-term brand equity. That’s where Byter stepped in.

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The Challenge

Mayfair is home to some of the world’s most competitive restaurants. For Manthan to stand out, they needed:

• A polished, high-performance website to showcase the brand and streamline reservations

• Search engine optimisation (SEO) to ensure visibility against established competitors

• A cohesive social media presence across Instagram and Meta

• Premium content creation that reflected the restaurant’s elegance and culinary artistry

• Consistent branding and storytelling across all digital touchpoints

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Our Approach – A Full-Service Solution

1. Web Design & Development

We designed and developed a sleek, responsive website that aligned with Manthan’s aesthetic. Key features included:

• Fast-loading pages for menus, booking, and events

• Integrated reservation system (with OpenTable support)

• Optimised layout for mobile and desktop users

• SEO best practices baked in from day one

The site acts as a digital extension of the restaurant — modern, luxurious, and effortless.

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2. SEO Strategy

Using both on-page and technical SEO, we improved visibility for keywords like:
“Fine dining Indian restaurant Mayfair”
“Modern Indian cuisine London”
“Mayfair cocktail bars”

Results included:

• A rise in Google rankings for key location-based terms

• Increased organic traffic from foodies, locals, and tourists searching for high-end dining

• Stronger online authority for long-tail searches and review discovery

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3. Social Media Management

We crafted a cohesive and elegant social media presence across Instagram and Facebook. Services included:

• Daily content scheduling and hashtag strategy

• Engaging captions, location tags, and cross-promotion with Mayfair venues

• Stories, Reels, and live event coverage

• Community engagement and UGC resharing

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4. Content Creation

From interiors to ingredients, Byter captured the soul of Manthan through:

• Professional food and cocktail photography

• Chef profile videos and behind-the-scenes reels

• Stylised shots that showcased the luxurious textures of the space

• Footage for PR campaigns and partnerships

All visuals were edited and optimised for digital use across web, ads, and social media.

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The Results

🍽️ 30% increase in direct bookings via the new website within the first 60 days
📈 Significant improvement in search rankings, bringing in high-intent diners
📸 Instagram engagement up by 68%, with growth in key demographics
🎥 Dozens of high-quality visuals created monthly for long-term brand assets
🌐 A polished digital presence that now matches Manthan’s fine-dining reputation

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Conclusion

Byter’s full-service marketing approach helped transform Manthan Mayfair’s online presence into a seamless and sophisticated ecosystem — one that works as beautifully as the dishes they serve.

Whether it’s a first-time visitor finding them on Google or a loyal guest interacting with an Instagram Story, every touchpoint is now aligned, premium, and purposeful. We continue to work closely with the Manthan team to ensure every campaign, every image, and every click adds to the story of one of Mayfair’s finest dining destinations.