We help restaurants, bars, and hotels in London build their brand, fill tables, and grow revenue through expert digital marketing.
Hospitality is in our DNA. Byter Digital has worked with dozens of London restaurants, bars, and hotels, from Michelin-starred venues to independent neighbourhood spots. We understand the unique challenges of hospitality marketing: seasonal fluctuations, review management, local competition, and the need for consistently stunning visual content.
Our hospitality clients benefit from a team that understands the industry inside out. We know what makes diners book, what content performs best for food and drink venues, and how to turn social media followers into loyal customers.
The specific work we do for clients in this category. Each piece is sized to the brief and the budget.
Treatment-specific local SEO across Mayfair, Soho, Marylebone, Chelsea, Shoreditch, and beyond. Google Business Profile management with weekly posts, review collection, schema markup, and the work that puts your venue in the map pack for cuisine and location searches.
Three to five Reels per week. Daily Stories. Monthly content shoots that produce 4 weeks of assets. Direct booking flows from social back to your reservation system. Built around the formats that actually drive bookings, not vanity metrics.
Monthly content production with food and hospitality specialists. Wide-angle interiors, dish photography, the team at peak service, evening atmosphere. The asset library that runs your marketing for 12 months.
Vetted London-based food creators with engagement and audience location data verified. Hosted experiences for micro and mid-tier creators, paid partnerships for senior accounts, full attribution to bookings via unique links and codes.
Long-term relationships with the editors and critics who matter for London hospitality: Grace Dent at the Guardian, Giles Coren and Charlotte Ivers at the Times, Jimi Famurewa, William Sitwell, plus Time Out, Hot Dinners, Code Hospitality, and Square Mile.
SevenRooms, OpenTable, Resy integration with Klaviyo or HubSpot for the marketing layer. Triggered post-visit emails, pre-arrival reminders, win-back flows, and the structured weekday lunch programmes that fill the quiet covers.
The shape of a typical project from first conversation through to ongoing operation.
Two weeks. We audit your current marketing, your competitors in the postcode, your booking patterns, and the gap between what you are paying for marketing and the bookings you are getting.
Together we set bookings targets by service (lunch, dinner, weekend), cost per booked cover by channel, and a 90-day plan for hitting them.
Local SEO and Business Profile work, content production rhythm, press list activation, social media cadence, CRM and email programme. Six to eight weeks of foundational work.
Hospitality is a weekly category. We track booking patterns, social engagement, and content performance every week and adjust the rhythm based on what is producing covers.
A handful of clients from the restaurant & hospitality marketing category. The full portfolio sits at /our-work/.
Modern Indian fine dining from chef Rohit Ghai. Brand and social marketing alongside the restaurant's launch and ongoing operations.
Michelin-starred Japanese fine dining in Mayfair. Editorial content, photography, and social production.
Michelin-recognised Indian restaurant in Chelsea. Photography, social, and editorial.
Caribbean restaurant group across multiple London sites. Social media, content production, and ongoing marketing operations.
Mayfair restaurant and bar. Brand and content marketing.
Modern Greek restaurant in Marylebone. Photography, social, and content programme.
Japanese fine dining group. Marketing across multiple London locations.
5-star hotel marketing across F&B, events, and direct booking channels.
The honest version of what makes Byter the right partner for this category.
We have built marketing programmes for dozens of London restaurants, bars, and hotels since 2018. The patterns are well understood. The mistakes are well known.
Our office is in Mayfair, walking distance from most of our hospitality clients. We come into kitchens, attend service, photograph at peak. The work cannot be done remotely from another city.
Long-term professional relationships with the editors, critics, and creators who shape London hospitality coverage. Not a press list bought from a directory.
The numbers we report on are bookings, covers, and revenue. Not impressions, not reach, not vanity engagement. The marketing has to produce diners through the door.
The full set of guides we have written for this vertical. Each piece is written for the practitioner: the marketing director, the founder, the operator who has to run this themselves.
Get in touch for a free consultation. We will audit your current marketing and tell you in plain language what to fix first.
Marketing packages from £750/month. Content shoots from £650+VAT. Bespoke quotes for multi-site groups and hotels.
Casual neighbourhood independents, fine dining venues, restaurant groups with multiple sites, hotel restaurants, bars, and cafés. Our largest client category is hospitality, and we have specific experience across cuisines from modern European to Indian, Japanese, Mediterranean, and beyond.
Marketing packages start at £750 per month for Bronze. Most established London restaurants run at the Silver (£1,500/month) or Gold (£3,000/month) tier. Multi-site groups, hotels, and venues at the upper price point typically need bespoke pricing. Content shoots are charged separately at £650 (half-day) or £1,200 (full-day) plus VAT.
Yes. Most of our hospitality clients run social media as their primary marketing channel. We produce 3 to 5 Reels per week, daily Stories, and a monthly content shoot day that batches 4 weeks of assets. We work with food-specialist photographers and content creators.
Yes, with experienced specialist PR partners where the scope warrants it. We have direct relationships with most of London's restaurant critics and food editors. For larger PR programmes (new openings, significant launches) we coordinate with specialist hospitality PR agencies we trust.
We work with all major UK reservation platforms: SevenRooms (the standard for fine dining), OpenTable, Resy, and Bookatable. We integrate the booking data with the marketing layer so post-visit communications, pre-arrival messages, and CRM segmentation all run automatically.
Social media campaigns can produce measurable bookings within 2 to 4 weeks of launch when content is good. Local SEO takes 3 to 6 months for ranking movement. A complete restaurant marketing programme typically reaches steady-state pipeline at month 3 to 4. New launches have their own 12-week pre-opening to launch programme.
Yes. We support London restaurant openings through our standard 12-week pre-launch to post-launch programme. The work covers brand, photography, press relationships, social building, and the launch event series. See our restaurant launch playbook for the full cycle.
We work across all hospitality formats. Hotels and 5-star venues benefit from our luxury hospitality programme; bars get specific content and event-led marketing; pubs and casual venues get the standard hospitality marketing programme. The principles overlap; the tactics differ by format.
