Drive direct bookings and build your hotel's brand through expert digital marketing and content creation.
Hotels compete for every booking, against OTAs, other hotels, and alternative accommodation. Our hotel marketing service focuses on driving direct bookings, building brand prestige, and reducing dependency on third-party platforms through SEO, social media, and targeted advertising.
The specific work we do for clients in this category. Each piece is sized to the brief and the budget.
A hotel website built to convert direct bookings: clear room categories, on-site dining, spa, neighbourhood content, and a booking engine that respects the brand. Cendyn, Revinate, or SynXis CRM integrations to recognise repeat guests and build retention programmes.
Local SEO for the property and the neighbourhood. Content depth for restaurant and bar venues at the hotel, the spa, the suites, and the meeting and events spaces. Schema markup that earns rich results in search.
Conde Nast Traveller, FT HTSI, Mr & Mrs Smith, Tablet Hotels, Robb Report relationships. Plus support for Virtuoso, Signature, and ILTM trade programmes where the property's positioning warrants.
Hotel-specific photography for the building, the rooms by category, the F&B venues, the spa, the lobby, and the views. Annual asset library refresh.
Translated and localised marketing for the major source markets: US, China and Hong Kong, Gulf states, India. Local PR partnerships in priority markets.
Most London 5-star hotels have multiple F&B venues. We market the dining venues alongside the rooms because the F&B revenue and the hotel's broader brand are closely connected.
The shape of a typical project from first conversation through to ongoing operation.
Two weeks. We audit the website, the OTA dependency, the brand position, and the existing CRM. The output is a clear picture of where direct booking share can grow.
Together we set a 24-month plan for shifting the direct booking share from current to target (typically 50% to 65%). The roadmap covers website, CRM, content, and trade investments.
Website upgrades, CRM integration, photography commissioning, press and trade relationship activation. Six to twelve weeks of foundational work.
Hotel marketing is annual cycle work, not monthly. We maintain press relationships, refresh creative quarterly, attend the trade events, and report against direct booking share quarterly.
A handful of clients from the hotel marketing agency category. The full portfolio sits at /our-work/.
The honest version of what makes Byter the right partner for this category.
OTA dependency is the strategic problem in 5-star hotel marketing. Our work is structured around shifting that ratio over years, not chasing monthly OTA volume.
We are walking distance from most of London's prime 5-star hotels. We come in person for marketing reviews, photography days, and team briefings.
Long-term professional relationships with the editors at Conde Nast Traveller, FT HTSI, Mr & Mrs Smith, and the major travel critics.
We support the international travel trade circuit: ILTM Cannes, ILTM Asia Pacific, Virtuoso Travel Week. The relationships that compound for years.
The full set of guides we have written for this vertical. Each piece is written for the practitioner: the marketing director, the founder, the operator who has to run this themselves.
Get in touch for a free consultation. We will audit your current marketing and tell you in plain language what to fix first.
Bespoke pricing for London hotels. Typical range £4,000 to £20,000+ per month.
Both. Independent London hotels (often boutique or design-led 4 to 5-star) get our full programme. Branded hotels (Hyatt, Marriott, IHG, Accor) typically get F&B, events, and brand-specific marketing alongside the brand's central programme.
Hotel marketing is typically bespoke. Range £4,000 to £20,000+ per month depending on number of channels, languages supported, and trade programme intensity. International and trade activity costs are typically separate.
Yes. Reducing OTA share from 60-70% to 35-50% over 24 to 36 months is a core part of our hotel marketing work. The mechanics: better website and booking engine, CRM-led retention, brand authority through press and content, and selective use of premium OTAs (Mr & Mrs Smith, Tablet) over generic ones.
Yes. We support international marketing through partnerships with local PR partners in major source markets and through structured trade event programmes. See our international marketing guide for the full approach.
Yes. We commission annual hotel photography programmes through specialist hospitality photographers. Typical asset library: 200-400 final images plus video assets covering exterior, interior, rooms by category, F&B venues, spa, and lifestyle.
Meaningful direct booking share movement takes 12 to 18 months. The foundation work (website, CRM, content) is in the first 90 days. Visible shift in the OTA-to-direct ratio typically appears at 6 to 9 months.
