The Biryani Lounge

The Biryani Lounge, with locations in both Reading and Swindon, is a fast-growing Indian restaurant brand known for its authentic biryanis and hearty, flavour-packed dishes. With strong word-of-mouth locally, the team approached Byter to help take their business to the next level — beginning with a new website and expanding into targeted advertising campaigns to maximise reach and return on investment.

Byter’s goal was simple: create a professional digital home for the brand and implement data-driven advertising campaigns that would translate directly into bookings, orders, and revenue.

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The Challenge

Despite a loyal customer base, The Biryani Lounge lacked a consistent digital strategy. Their main challenges included:

• No official website to showcase the brand, take bookings, or provide menu access

• Heavy reliance on third-party platforms with limited control over customer experience

• No existing advertising campaigns or clear way to measure digital ROI

• A desire to build brand recognition in two different markets: Reading and Swindon

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Byter’s Solution

1. Website Design & Development

We built a modern, mobile-optimised website that acted as a central hub for both locations. Features included:

• Customised pages for Reading and Swindon branches

• Integrated table booking system and enquiry forms

• Clean menu display with clear visuals and SEO-friendly copy

• Google Analytics and SEO setup to track traffic and engagement

The new site helped establish brand credibility and gave The Biryani Lounge full control over their digital presence.

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2. Targeted Meta Advertising Campaigns

With a new website in place, we launched highly focused Meta (Facebook & Instagram) ad campaigns to drive results in both locations. Our strategy included:

• Geo-targeted campaigns focused on high-intent local audiences

• Ads promoting signature dishes, combo deals, and dine-in experiences

• Split testing of ad creatives and copy to find top performers

• Weekly optimisations to lower cost-per-click and increase conversions

By leveraging interest and behaviour-based targeting, we ensured the ads reached foodies, families, and office workers within key radius zones of both restaurants.

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Results

🌐 A sleek, user-friendly website launched within 3 weeks
📍 Campaigns running separately for Reading and Swindon, each with tailored messaging
📈 42% increase in direct bookings via website in the first 2 months
💸 ROI exceeded 3.7x on paid ad spend within the first quarter
📞 Boost in phone call enquiries and walk-ins attributed to social ad reach

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Conclusion

Byter helped The Biryani Lounge move from a word-of-mouth brand to a digitally equipped, conversion-focused business. With a professional website and intelligent local advertising strategy, we empowered both Reading and Swindon locations to grow their customer base and maximise return on their marketing budget.

Our partnership proves that with the right digital tools and targeted campaigns, even a small restaurant brand can make a big impact.