Kutir Chelsea

Services Provided: Advertising Strategy, Content Creation, Hospitality, Paid Media,

The Client

Kutir, nestled in an elegant townhouse in Chelsea, is a refined Indian restaurant from renowned chef Rohit Ghai, inspired by the royal hunting expeditions of ancient India. With a focus on luxurious dining, tasting menus, and exceptional service, Kutir has earned a loyal following — but needed a cohesive digital marketing strategy to reflect its sophistication and support growth in both reservations and brand awareness.

Byter partnered with Kutir to deliver a 360-degree marketing solution, combining web design, SEO, content creation, and social media management to tell the story of Kutir’s heritage in a modern, impactful way.

The Challenge

Kutir is well-regarded by critics and diners alike, but faced challenges with:

An outdated website that didn’t reflect the visual identity or premium experience
A need for consistent social media presence across channels
Limited SEO visibility despite strong PR and reviews
A desire to attract new audiences while maintaining exclusivity and brand prestige

Byter’s Approach

1. Website Development

We completely redesigned Kutir’s website with a focus on elegance, speed, and usability.

Mobile-first design to cater to London’s on-the-go diners
Integrated OpenTable booking system
High-resolution visuals of dishes, interiors, and chef-led experiences
SEO-optimised copy and meta structure for better visibility

The result: a seamless digital experience that mirrors the luxury of dining at Kutir.

2. Social Media Strategy & Management

Byter manages Kutir’s social media presence, ensuring a consistent voice and stunning visuals.

Weekly content planning and caption writing
Publishing across Instagram and Facebook
Strategic Reels and carousel posts to boost engagement
Community management, including responding to comments and resharing guest content

The tone is elevated, yet inviting — much like the restaurant itself.

3. Content Creation

Our in-house team delivers bespoke content each month, including:

Cinematic food photography and video
Chef and kitchen action shots for storytelling
Reels and short-form video for high engagement
Branded templates for promotions, seasonal menus, and events

All content is designed to feel rich, refined, and unmistakably Kutir.

4. SEO & Visibility

We optimised all web content and new blog posts to improve Kutir’s ranking for:

“Best Indian restaurant Chelsea”
“Modern Indian tasting menu London”
“Fine dining Indian cuisine”

This included structured metadata, keyword-rich content, backlinking strategy, and technical SEO fixes.

The Results

🌐 +40% increase in organic website traffic within 3 months
📸 Content engagement up by 65% across social channels
📈 Higher Google rankings for key local searches
🍽️ Improved table bookings through site and social media referrals
🎥 A full library of premium content for long-term marketing use

Conclusion

Kutir is a restaurant that tells a story — and Byter has helped bring that story to life across every digital touchpoint. From a new website to SEO, from beautiful content to strategic scheduling, we’ve ensured that the elegance of the dining experience extends into the online journey.

As Kutir continues to lead Chelsea’s modern Indian dining scene, we’re proud to support their vision with marketing that’s just as thoughtful and refined as their cuisine.

Check Out Their Website