Masakali

Masakali, a vibrant modern Indian restaurant in the heart of Reading, approached Byter with a clear goal: to establish a strong digital presence and drive more footfall to the restaurant. With a unique menu blending traditional Indian flavours and contemporary presentation, Masakali needed a digital strategy that could match their culinary creativity and help them stand out in a competitive local market.

Byter stepped in as a full-service marketing partner to build a strong foundation — starting with a brand-new website and evolving into a dynamic social media marketing and advertising strategy that significantly increased awareness, engagement, and restaurant bookings.

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The Challenge

While Masakali had a strong product and loyal local customer base, they faced several hurdles:

• No existing website or centralised online booking system

• Low visibility on social media platforms

• Lack of digital advertising and customer targeting

• Needed a professional, scalable online presence to support future growth

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Byter’s Solution

1. Website Development

We designed and built a fully responsive, mobile-optimised website that reflected Masakali’s vibrant personality and modern Indian aesthetic. Features included:

• Integrated booking system and contact forms

• SEO-friendly structure to help drive organic traffic

• Menu display, gallery, and events section

• Clear calls to action to encourage bookings and visits

The website served as a polished, functional digital storefront, enabling Masakali to take control of its online narrative.

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2. Social Media Marketing

We developed a tailored social strategy to build Masakali’s presence across Instagram and Facebook. This included:

• A consistent posting schedule with high-quality images and engaging captions

• Showcasing the restaurant’s interiors, signature dishes, chef specials, and customer experiences

• Running stories and short-form content to highlight events and limited-time offers

• Community management and audience engagement to build brand loyalty

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3. Paid Advertising

To drive immediate bookings and increase brand visibility, Byter ran targeted Meta ad campaigns focused on:

• Local audiences in Reading and surrounding areas

• Promotions, weekend specials, and new menu launches

• Retargeting website visitors and social media engagers

These campaigns were optimised weekly for reach, clicks, and conversion — ensuring efficient spend and high ROI.

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Results

🌐 A fully functional, elegant website launched within weeks
📈 +65% increase in traffic to the website within the first two months
🍛 A steady uptick in table bookings, particularly after paid campaigns
📸 Instagram follower growth of 75% in 3 months with strong local engagement
💬 Consistent community engagement and brand visibility across platforms

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Conclusion

Byter helped transform Masakali’s digital presence from the ground up — creating a strong, scalable foundation with the website, and delivering measurable growth through content-led social media marketing and targeted advertising.

Today, Masakali continues to enjoy a steady stream of online bookings, a growing audience of engaged food lovers, and a vibrant digital presence that reflects its passion for modern Indian cuisine.