Your Google Business Profile is one of the most powerful tools for driving local customers to your business. When someone searches "restaurant near me" or "marketing agency London," Google pulls from your Business Profile to decide whether to show you in the results.
But having a profile is not enough. Your website needs to support it with the right structured data, contact information, and local signals. That is exactly what our free Google Business Profile checker analyses.
Many business owners set up their Google Business Profile and forget about it. But Google cross-references your profile with your website to verify your information. If your website is missing key elements, your profile's visibility suffers.
Our checker looks at 10 factors that directly impact how Google treats your local listing:
This is structured data in your website's code that tells Google exactly what type of business you are, where you are located, and how to contact you. Without it, Google has to guess, and it often gets things wrong.
NAP stands for Name, Address, Phone number. These need to be visible on your website and consistent with what is on your Google Business Profile. Inconsistencies confuse Google and hurt your rankings.
Having a Google Maps embed on your contact page reinforces your location to Google and makes it easy for customers to find you.
Structured opening hours data helps Google show accurate hours in search results. If someone searches for your business at 8pm and Google does not know your hours, you could miss out.
If you have reviews on your website with proper schema markup, Google can display star ratings in search results. This significantly increases click-through rates.
The tool also checks for a contact page link, social media links, image alt tags, mobile viewport, and SSL certificate, all of which contribute to your local SEO strength.
You will get an instant score out of 100 plus a detailed breakdown. We also email you the full report.
If your score is below 75, there are likely quick wins that could significantly improve your local visibility:
For businesses in hospitality, fitness, or retail, local SEO is often the highest-ROI marketing channel. People searching locally are ready to buy, book, or visit.
Check your website now with our Google Business Profile checker. It takes 30 seconds and could reveal issues that are costing you customers.
Need help fixing the issues? View our packages or get in touch for a free consultation.
Lewis Banks
Founder & Director, Byter Digital · 7+ years experience
Lewis is the Founder and Director of Byter Digital. He launched the agency in 2018 and has spent the years since building marketing programmes for London restaurants, members clubs, hotels, dental practices, and consumer brands. He writes about agency operations, hospitality marketing, and how SMEs should think about modern channels.
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