Beauty & Fashion Brand Marketing in London
Performance-led growth for London beauty, skincare, fragrance, and fashion brands. Paid social, influencer, content, and e-commerce that scale without diluting the brand.
Beauty and fashion brands face two opposing pressures. The brand has to feel desirable, considered, and category-appropriate, and the business has to grow profitably with paid media and a clean CAC to LTV ratio. Byter Digital sits in the middle of those pressures. We work with London beauty, skincare, fragrance, and fashion brands to deliver creative that feels right and performs hard.
Our beauty and fashion clients use us for full-funnel paid social on Meta and TikTok, creator and influencer programmes that produce volume creative without losing taste, content shoots in our London studio and on location, conversion rate work on Shopify and headless storefronts, and retention programmes through email and SMS that compound LTV over time.
We work with founder-led brands at six and seven figures of revenue, established labels scaling into new categories, and international brands launching into the UK market. Our team understands the specific mechanics of beauty and fashion: launch windows, replenishment behaviour, sampling, gifting, the cost of a returns problem, and the difference between a hero product and a long-tail SKU.
How we work in Beauty & Fashion
The specific work we do for clients in this category. Each piece is sized to the brief and the budget.
Meta Ads (full funnel)
Cold prospecting, retargeting, and retention campaigns on Meta. Creative volume of 8 to 15 new ad variations per month, server-side conversion tracking via the Conversions API, and triangulated reporting that accounts for iOS attribution gaps.
TikTok Shop and creator partnerships
Affiliate creator programmes for TikTok Shop, scaled from 30 to 50 micro-creators in week one to 200+ creators by month four. Plus organic TikTok content and selected paid amplification.
Influencer and creator marketing
Vetted London-based creators with engagement and audience location data verified. Hybrid commercial models: gifting, fees, hybrid, and affiliate. Usage rights negotiated for paid social repurposing.
Klaviyo email and SMS retention
The flows that produce 25 to 40 percent of revenue: welcome series, abandoned cart, post-purchase, replenishment, win-back, birthday, VIP. Properly segmented, properly tested, and producing measurable LTV uplift.
Shopify and headless CRO
Conversion rate optimisation for beauty and fashion DTC sites. Product pages, cart and checkout, mobile experience, loyalty integrations. The unsexy work that moves CPA more than ad creative.
Photography and content production
Brand and product photography, founder content, UGC programmes, and the creative library that feeds Meta Ads and TikTok. Either commissioned by us or alongside your in-house creative team.
How an engagement runs
The shape of a typical project from first conversation through to ongoing operation.
Funnel diagnostic
Two weeks. We audit current Meta Ads performance, Klaviyo flows, site conversion, and the broader marketing stack. The output is a clear picture of where the leak is and where the leverage sits.
Performance and creative plan
A 90-day plan covering paid media targets, creative production cadence, retention flow priorities, and CRO experiments. Specific numbers for cost per acquisition, ROAS, and LTV.
Launch and ramp
We build, ship, and stabilise. Paid media campaigns live within 14 days. Klaviyo flows configured within 21 days. Creative production rhythm established by week six.
Monthly iteration
Monthly performance reviews against the plan. Creative refresh cadence held. Quarterly deep dives on funnel economics, LTV trajectory, and the next quarter's investment.
Why work with Byter on this
The honest version of what makes Byter the right partner for this category.
We do performance and brand together
Most agencies are either performance shops that produce ugly work or brand agencies that cannot scale paid media. Beauty and fashion brands need both done by the same team. That is what we do.
Honest unit economics
We will tell you when your CAC and LTV do not work. We will tell you when the paid media ceiling is structural rather than a creative problem. We do not sell you scale you cannot afford.
Creative volume is the unlock
Most performance ceilings are creative ceilings. We resource creative production at the cadence that keeps the engine fed: 8 to 15 ad variations per month minimum, refreshed continuously.
We integrate with the founder
Beauty and fashion brands are founder-led at the early stage. We work directly with the founder, on the founder's voice, with the founder's vision intact. We are not a black box.
Reading: how we think about this category
The full set of guides we have written for this vertical. Each piece is written for the practitioner: the marketing director, the founder, the operator who has to run this themselves.
London areas we work in
Ready to talk?
Get in touch for a free consultation. We will audit your current marketing and tell you in plain language what to fix first.
Marketing packages from £750/month plus media spend. Bespoke quotes for brands at scale.
Frequently asked questions
What stage of brand do you work with?
We work with founder-led brands at six and seven figures of annual revenue, established labels scaling into new categories, and international brands launching into the UK market. We do not typically work with pre-revenue brands because the work we do is downstream of product-market fit.
Do you handle Shopify and headless storefronts?
Yes. We have specific experience optimising Shopify sites (the dominant platform for DTC beauty and fashion) and headless storefronts using Hydrogen, Next.js Commerce, and similar. We can audit, fix conversion issues, and build new templates.
How much does the programme typically cost?
Marketing packages start at £750 per month for Bronze. Most beauty and fashion brands run at the Silver (£1,500/month) or Gold (£3,000/month) tier. Brands at scale (over £2m annual revenue) typically need bespoke pricing reflecting the creative volume and channel complexity. Media spend is separate.
Do you provide Meta Ads and TikTok Ads management?
Yes. Both as primary channels for performance marketing. Our typical client runs £8,000 to £40,000 per month in Meta Ads spend with Byter managing creative production, audience strategy, and campaign optimisation. TikTok Shop affiliate programmes are managed alongside.
Can you handle our Klaviyo programme?
Yes. Klaviyo is the standard email and SMS platform for our DTC beauty and fashion clients. We set up flows, broadcast campaigns, segmentation, and integrate with Shopify (or your e-commerce platform) for full data flow. See our Klaviyo flows guide for the full setup.
Do you commission photography or work with our existing creative?
Both. Many brands have established creative teams or commissioned photography we can use directly. For others, we commission photography through our network of specialist beauty and fashion photographers, typically at half-day or full-day rates that match the agency's content needs.
How quickly will we see results?
Meta Ads campaigns typically show clear performance signals within 2 to 4 weeks. Klaviyo flows produce measurable revenue within 30 days of launch. Full programme stabilisation typically happens at month 3 to 4. Creative production hits steady state at week 6.
Do you work with brands outside London?
Yes. Many of our beauty and fashion clients are based outside London. We do most work remotely with monthly in-person reviews where geography permits. Some shoots happen at our London studio, others on location wherever the brand operates.