Instagram Grid Update: Here’s Everything You Need to Know

Instagram has rolled out the Instagram grid update, replacing the traditional square format with a taller, more mobile-friendly design. This shift aligns with the platform’s broader strategy of prioritising vertical content to enhance the user experience.

For those who meticulously curate their Instagram feeds, this change may require some adjustments. However, with the right approach, it can actually enhance the visual appeal of a profile and make content more immersive.

In this guide, explore what has changed, how to optimise your posts for the new format, and what this means for your existing content.

Understanding Instagram’s Grid Update

Historically, Instagram’s profile grid has displayed posts in a classic 1:1 square format, with images and carousels appearing at 1080 x 1080 pixels. However, the platform is now rolling out a 4:5 aspect ratio, meaning posts in the grid will appear taller at 1080 x 1350 pixels.

Why the Change?

Instagram has increasingly embraced vertical-first content, with Reels, Stories, and feed posts often favouring taller formats. Consequently, this latest update ensures the profile grid aligns with the wider Instagram experience, thereby creating a seamless browsing experience across the platform.

 

Key Changes in Image Display

• Single Image and Carousel Posts
  • Feed Size: 1080 x 1350 pixels (4:5)
  • Grid Preview: 1080 x 1350 pixels (4:5)
• Reels
  • Feed Size: 1080 x 1920 pixels (9:16)
  • Grid Preview: 1080 x 1440 pixels (3:4)

As this change is being rolled out gradually, some users may still see the old square format for now. However, creating posts with the new dimensions in mind will ensure a profile remains visually consistent in the long run.

How This Update Affects Existing Posts

As a result of the Instagram grid update, older posts originally formatted as squares may now appear slightly different.

Potential Adjustments to Be Aware Of

• Slight Cropping: Since previous posts were designed for a 1:1 format, some images might have their edges trimmed in the profile view. However, the full image remains visible when opened.
• Profile Aesthetic Changes: If a feed was carefully arranged with a square-based layout, the new aspect ratio could shift how images align visually.

Fortunately, these changes are minor and do not impact the visibility of posts within the main feed.

How to Optimise Your Instagram Grid for the New Format

The Instagram grid update makes adaptation straightforward. Consequently, with a few simple tweaks, posts will appear polished and engaging in the new layout.

1. Post in the Correct Aspect Ratio

The best way to ensure content displays correctly is to create posts in 1080 x 1350 pixels (4:5). This ensures consistency across both the feed and the grid preview.

 

2. Keep Important Elements Centred

As some users may still see the older square grid during the transition, it’s advisable to position critical elements—such as text, faces, and logos—within a central 1080 x 1080 pixel area. This prevents important details from being cropped out.

3. Adjust Older Posts if Necessary

If previous posts no longer align as expected, they can be manually adjusted within Instagram following the Instagram grid update.

• Tap the three dots (•••) on the post.
• Select Edit > Adjust Preview.
• Reposition the image within the frame.
• Save the changes to update the grid display.

4. Experiment with New Layouts

The Instagram grid update offers an opportunity to explore fresh design ideas. As a result, users can experiment with creative layouts to showcase visuals dynamically.

The Bigger Picture: Why Instagram Made This Change

Instagram’s decision to shift to a 4:5 grid format reflects broader industry trends.

A Mobile-First Approach

The majority of content consumed on Instagram is vertical, especially with the rise of Reels and full-screen Stories. This update ensures a uniform experience across different content types, enhancing usability for mobile users.

More Immersive Visuals

The Instagram grid update makes posts appear taller, giving images and videos a greater on-screen presence. Consequently, this change enhances content visibility and boosts user engagement.

Adapting to an Evolving Platform

Instagram has continuously evolved since its inception, moving away from its original square-only format to accommodate a wider variety of content styles. The new grid change is just one step in this ongoing transformation.

Final Thoughts

While any platform update can feel disruptive at first, Instagram’s move to a 4:5 grid format ultimately enhances the browsing experience. With a few simple adjustments, users can maintain a visually cohesive profile while embracing the benefits of a more immersive design.

By optimising content for the updated aspect ratio and experimenting with new layouts, users can make the most of this change and ensure their profile remains engaging and appealing.