Short answer: at Byter, SEO costs £300 a month plus VAT for the basics (a technical audit, keyword research and on-page fixes) and £600 a month plus VAT for full SEO, which adds ongoing management, link building and monthly reporting. It is also included in our marketing packages from £750 a month. Packages run on a six-month term, then month to month.
Below is what each level covers, what makes SEO cost more or less, and the warning signs to look for in any SEO quote.
| Basic SEO | Full SEO | |
|---|---|---|
| Monthly fee (ex VAT) | £300 | £600 |
| Technical audit and fixes | Yes | Yes |
| Keyword research | Yes | Yes |
| On-page optimisation | Yes | Yes |
| Ongoing SEO management | No | Yes |
| Link building | No | Yes |
| Monthly reporting | No | Yes |
Basic SEO suits a local business with a decent website that mostly needs the foundations fixing: page titles, speed, a clean Google profile, the right pages for the right searches. Full SEO suits a business in a competitive local market, or one that wants to rank across several services or areas, where steady month-by-month work and links make the difference. Your proposal sets out exactly what is included.
How competitive your searches are. "Dentist in Surbiton" is a smaller fight than "dentist London". The more businesses chasing the same searches, the more content and links it takes.
How many locations or services. Each area and each service you want to rank for usually needs its own page, and each real premises needs its own Google profile.
The state of your website. A slow site, a site with the menu or price list as an image, or a site with no page for your main service needs fixing before SEO can work. That can be a one-off project before the monthly work starts.
Whether you want AI search too. More customers now ask ChatGPT or Google's AI Overviews for a recommendation. Our AI SEO work builds on the same foundations, with extra attention to answer pages, consistent business details and third-party listings.
On-site fixes can lift local rankings within weeks. Competitive searches usually take three to six months of steady work, which is why SEO is sold monthly. If someone promises page one in a fortnight, ask how.
Our free website audit scores your site out of 100 for SEO, speed and on-page basics in under a minute, and the Google Business Profile checker runs a 10-point local SEO check. Both are free, with no sign-up required. If you want a person to look, book a call.
Lewis Banks
Founder & Director, Byter Digital · 7+ years experience
Lewis is the Founder and Director of Byter Digital. He launched the agency in 2018 and has spent the years since building marketing programmes for London restaurants, members clubs, hotels, dental practices, and consumer brands. He writes about agency operations, hospitality marketing, and how SMEs should think about modern channels.
Related Services
Get a free audit of your site's SEO, speed and mobile performance - then the checklist that fixes what it finds.
