Maharaja
Social media management and advertising for Maharaja of India, an authentic Indian restaurant with locations on Charing Cross Road and Old Compton Street. We drove footfall across both sites through targeted campaigns and engaging food content.
The Brief
Maharaja of India is a long-running Indian restaurant on Charing Cross Road in the West End, with nearly 20,000 Google reviews. It needed to move off an ageing WordPress site and turn its reputation into more West End bookings, from theatre-goers, office groups and people searching nearby.
What We Did
- Rebuilt maharajaindian.co.uk as a fast modern website and moved the domain across in August 2026 without losing the site's search history.
- Built dedicated pages for Express Lunch, pre-theatre dining, Christmas parties, birthday dinners, restaurants near West End theatres and a direct booking page, plus a group dining menu in five languages (French, Italian, Spanish, Chinese and Hindi).
- Restructured Google Ads into Brand, Near Me and West End search campaigns alongside a tightly targeted Performance Max campaign, with new conversion tracking for book-a-table and call clicks.
- Set up a steady blog schedule of three posts a week, and consolidated overlapping older articles behind redirects so each topic has one strong page.
- Turned the new 2026 menus into a readable HTML menu and lightweight downloadable PDFs for the full, Express Lunch, pre-theatre and group menus.
- Launched a Meta Book Now campaign aimed at people within 3km of the restaurant, sending them straight to the booking page.
Services Delivered
Social Media Management
Day-to-day running of the brand's social channels: content planning, scheduling, community management, and steady audience growth across the platforms that matter most.
Content Creation
Original photography, video, graphics, and copy created in the brand's voice and built to perform across social feeds and the website.
Why Hospitality brands work with Byter
We work with restaurants, bars, hotels, and members' clubs across London and beyond, so we understand how hospitality brands fill tables, drive direct bookings, and build a following that keeps coming back. If you run a hospitalitybrand and want a marketing partner that can handle strategy, content, and campaigns under one roof, we'd love to hear from you.
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