Saffron Soho
Content creation and social media strategy for Saffron Soho, an Indian restaurant on Old Compton Street serving authentic cuisine with a modern twist. Our work showcased their signature dishes and cocktails to attract the Soho dining crowd.
The Brief
Saffron Soho is an Indian restaurant on Old Compton Street, open until midnight, and a sister restaurant to Maharaja of India. The goal was a faster, clearer website that sells its lunch, group dining and evening offer, with analytics the restaurant owns.
What We Did
- Redesigned the website in a shared design language with its sister restaurant while keeping Saffron's own maroon and saffron palette, and improved colour contrast and keyboard focus for accessibility.
- Launched the Express Lunch offer online: a dedicated lunch menu page and a homepage band and popup that only appear during the morning and lunch window.
- Built a Group Dining page presenting the restaurant's three set menus for parties.
- Ran a full SEO pass: tidier page titles and descriptions, richer restaurant and menu data for Google with a booking action, and fast-loading pages throughout.
- Set up Google Analytics in an account the restaurant owns, so its data stays with the business.
Services Delivered
Social Media Management
Day-to-day running of the brand's social channels: content planning, scheduling, community management, and steady audience growth across the platforms that matter most.
Content Creation
Original photography, video, graphics, and copy created in the brand's voice and built to perform across social feeds and the website.
Why Hospitality brands work with Byter
We work with restaurants, bars, hotels, and members' clubs across London and beyond, so we understand how hospitality brands fill tables, drive direct bookings, and build a following that keeps coming back. If you run a hospitalitybrand and want a marketing partner that can handle strategy, content, and campaigns under one roof, we'd love to hear from you.
Want results like this?
Let's discuss how we can help your brand grow.
