Articles
Digital marketing insights, tips, and strategies from the Byter team.
Content Marketing Explained
Content Marketing Explained Let’s be honest, the primary goal of marketing is to sell stuff. Today’s folk have adapted to the traditional marketing methods though, and nobody wants to feel like they’re being pushed to buy something. So how do you sell a product or service without acting like you’re
How to Create a Flawless Social Media Marketing Strategy
How to Create a Flawless Social Media Marketing Strategy Why is social media the best place to advertise your brand? Well, around 4 billion people worldwide use it, that’s why. And since the Covid-19 pandemic, this number is growing rapidly. Social media platforms are the perfect tools to tap
How to Grow your Blog Using Instagram
How to Grow your Blog Using Instagram New to blogging and wondering how to get some traffic to your site? Or, maybe you’ve been blogging for a while but your audience is as empty as it was on day one. Queue the tumbleweed. Do not fear! Growing your blog’s traffic is easy once you…
How To Create a Top Tier Marketing Plan
How To Create a Top Tier Marketing Plan Once a year your team should be sitting down and producing a marketing strategy for the following year. Why? Because without one your team is going to lack direction, and without direction it can be hard to push forward and stay on track. Plus, it will&
A – Z Digital Marketing Glossary
A-Z Digital Marketing Glossary Whether you’re a newbie to the field or are an experienced digital marketer in need of a refresher, getting the lingo down can be tough. That’s why we’ve created this handy digital marketing glossary from A-Z of the most useful buzzwords all digital marketers ne
A Simple Guide to SEO Copywriting
Reaching customers is arguably the most difficult part of running a business. That’s where SEO copywriting comes in. If you’re wondering what it is and how it could help your business, we’ve written a simple guide of everything you need to know. What is SEO copywriting? You’ve probably heard of copy
How to: Personal Branding
How To: Personal Branding What is branding? In broad terms “branding” is the idea or or image people have in mind when thinking about specific products, services, and activities of a company. This is both both in a practical (e.g. “the shoe is light-weight”) and emotional way (e.g. “the
What is a Social Media Manager?
What is a Social Media Manager? What is a social media manager? The Social Media Manager is responsible for a brand’s online presence, with an emphasis on social platforms. The Social Media Managers job can scale from being the only person in charge of a small brand’s entire social platform pr
Business Growth Through Instagram
Understanding Instagram Metrics to Help Grow Your Business Online Until recently, businesses aimed at business growth through Instagram had to spend heavily to understand customer habits. Businesses would have to do focus groups, phone polls, and very expensive market research. Now, even the smalles
How to Find your Target Audience on Social Media
How to your Target Audience on Social Media Target Audience Most people on social media believe that just putting content up and throwing in a few hashtags will bring in a large audience. However, marketers know that it is more than just content and hashtags. There should be a strategy in place to a
Big Social Media Changes for Small Businesses
Social Media for Small Businesses Social media updates are constantly updating and changing, therefore it is extremely important for small business owners who run social media pages to stay on top of all these updates. Why? Well, as these social platforms update their software they may prioritise ce
What Is SEO & How Does It Work?
[vc_empty_space][vc_single_image image=\"87290\" img_size=\"full\"]What Is SEO? & How Does It Work? There are many different ways to market a business but one of the most effective ways to do this is by using SEO to improve your ranking on Search Engines, such as Google. Having a high organic SEO wi