Articles

How do Search Engines Work

[vc_single_image image=\"87313\" img_size=\"full\"][vc_empty_space]How Do Search Engines Work? On an entry level they work by having 3 basic functions: Crawling the internet to find new web pages and documents Putting that content in a giant index / database Ranking that content on various factors We ar

How to Do Keyword Research For SEO (A helping Guide)

[vc_single_image source=\"featured_image\" img_size=\"medium\" alignment=\"center\"][vc_empty_space]How to Do Keyword Research For SEO (A Helping Guide) In this guide, we’ll walk you through all the steps necessary to do keyword research! In the end, you’ll have a clear idea of what types of keywords you

What is Keyword Research?

[vc_empty_space height=\"70px\"][vc_single_image image=\"87298\" img_size=\"large\" alignment=\"center\"]What is Keyword Research Keyword Research is important to your business and this is something you are going to want to know more about. What is Keyword Research? (And Why Is It Important?) Keyword resear

KEYWORD SEARCH VOLUME

[vc_empty_space height=\"70px\"][vc_single_image image=\"87302\" img_size=\"large\" alignment=\"center\"]Keyword Search Volume: Are People Searching For Your Keywords? Keyword Volume is an estimation of the number of searches per month for a certain keyword or key-phrase. Higher search volume means more pot

Keyword Value & Buyer Intent: Is It Valuable To Rank?

[vc_single_image image=\"87300\" img_size=\"full\"][vc_empty_space]Keyword Value & Buyer Intent: Is It Valuable To Rank? Some keywords are more valuable to rank for than others, despite having lower search volumes. Most keyword research tools will show you a value for CPC or Cost Per Click. This is

SEARCH INTENT WHAT DO USERS REALLY WANT

[vc_empty_space height=\"70px\"][vc_single_image image=\"87305\" img_size=\"large\" alignment=\"center\"]Search Intent: What Do Users Really Want? Search intent is understanding what type of information users are searching for when they enter a search phrase. Understanding this is crucial because to rank a

Digital Marketing

Top Google Ranking Factors

Fundamental Components for Better Online Visibility Have you ever wondered what are the top Google ranking factors that can actually help boost your site and move you up the ranks? Search engines don’t reveal how they rank exactly but many SEO experts believe that search engines use between 80

Digital Marketing

7 Tactics to Get More Leads on Social Media

[vc_empty_space][vc_single_image image=\"87286\" img_size=\"full\"]7 Tactics to Get More Leads on Social Media The Next Step Going a step further than the brand awareness and engagement stages of marketing, it’s a good idea to take a look at social media lead generation. Collecting leads on social media

Digital

Chatbots: A Beginner’s Guide

[vc_single_image image=\"87283\" img_size=\"full\"]Chatbots: A Beginner’s Guide First Things First: What Even is a Chatbot? A chatbot is a software application used to conduct an on-line chat conversation via text or text-to-speech, in lieu of providing direct contact with a live human agent. Sounds com

Digital

Paid vs Organic Digital Marketing

Increasing brand awareness, perception, web traffic and sales. Pretty essential stuff. But which digital marketing route will you be taking to make it happen: organic or paid? Well, before we come to any decisions, let’s take a closer look at what our two options even mean. Organic Advertising Digit

Digital Marketing

The Hero’s Journey: A 12 Step Guide

[vc_single_image image=\"87241\" img_size=\"full\"]The Hero’s Journey: A 12 Step Guide You’ve heard the story a thousand times. The protagonist embarks on an adventure, makes some new friends, overcomes obstacles and returns home a changed person. In short, the Hero’s Journey. This classic story s

SEO